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Internet Gurukul: Best Performance Marketing Agency in India

April 2023

Types of Social Media Formats and Platforms

10 Types of Social Media Formats and Platforms You Need to Know About in 2023 In today’s digital age, social media has become an essential tool for businesses and individuals alike to connect with their audience, share their ideas, and promote their brands. With the continuous growth of social media, it’s crucial to understand the various formats and platforms available. In this article, we will discuss ten different types of social media formats and platforms you need to know about in 2023, and how you can use them to grow your business. 10 types of social media formats and platforms you need to know about in 2023 Here are 10 popular types of social media you should know about in 2023: 1. Video Social Media Formats And Platforms2. Audio Social Media Formats And Platforms3. Business Social Media Platforms And Networks4. Shoppable Social Media Platforms And Networks5. Private Or Closed Social Media Platforms And Networks6. Inspirational Social Networks And Platforms7. Discussion Forums8. Review Sites And Platforms9. Social Media Live Streams10. Social Blogging Sites And Networks 1. Video Social Media Formats And Platforms Video content has become a dominant force in social media, with platforms like YouTube, Instagram Reels, and TikTok leading the way. Video content is engaging, and shareable, and helps businesses showcase their products or services in a creative and entertaining way.  In 2023, businesses should focus on creating short-form videos that are optimized for mobile viewing and can be easily shared on social media. Type of Social Media Platforms Example YouTube, TikTok, Facebook Watch, Instagram Reels and Stories You can benefit from these types of social media by considering creating videos that explain how to use your product or the benefits of your services. 2. Audio Social Media Formats And Platforms Audio social media formats and platforms are on the rise, with Clubhouse, Twitter Spaces, and Facebook Audio Rooms gaining popularity in 2022.  These platforms offer a new way for businesses to engage with their audience through live audio conversations and discussions. Audio social media is an excellent tool for building brand awareness and creating a more personal connection with your audience. listening to conversations on particular subjects through podcasts, music, albums, and other media. Examples Clubhouse, Spotify, Twitter Spaces, and Amazon Music 3. Business Social Media Platforms And Networks Example Popular platforms LinkedIn, Alignable, Twitter Use for Advertising, seeking for positions, and establishing contacts with business partners and client. Business social media platforms and networks, like LinkedIn and Alignable, are designed to help businesses connect with other professionals in their industry. These platforms offer tools for networking, job searching, and sharing industry insights.  Businesses can also use these platforms to showcase their expertise and connect with potential customers. 4. Shoppable Social Media Platforms And Networks Shoppable social media platforms and networks, like Instagram and Pinterest, allow businesses to create shoppable posts and tags that link directly to their products. These platforms make it easy for customers to discover and purchase products without leaving the app.  In 2023, businesses should focus on optimizing their shoppable content to increase sales and drive revenue. 5. Private Or Closed Social Media Platforms And Networks Private or closed social media platforms and networks, like Slack and Discord, offer a more exclusive and intimate way for businesses to connect with their audience. These platforms allow businesses to create private groups and communities where they can share exclusive content, promotions, and updates with their most loyal customers. Its most focus points Slack, Facebook groups, and Discourse most use for collaborating and communicating with a selective group of people. 6. Inspirational Social Networks And Platforms Inspirational social networks and platforms, like Pinterest and Instagram, are designed to inspire and motivate their users. These platforms are a great way for businesses to showcase their brand’s personality and values by sharing motivational content and stories.  In 2023, businesses should focus on creating inspirational content that aligns with their brand message and resonates with their audience. Most important lines Pinterest , YouTube, Instagram to use for boards, viewing photo, video to find information and  inspiration for a specific topic, like travel, decorating, weddings, and more 7. Discussion Forums Discussion forums, like Reddit and Quora, offer a platform for users to ask questions and share their opinions on a wide range of topics. These platforms are a great way for businesses to showcase their expertise and build credibility by answering industry-related questions.  In 2023, businesses should focus on building a presence on relevant discussion forums and providing valuable insights to their audience. Discussion types of social media platforms are most important for every business because these platforms solve many problems daily and provide you with suggestions and solutions for your business. 8. Review Sites And Platforms Reviews are a powerful tool for businesses. Many people rely on reviews to make purchasing decisions, so it’s essential for businesses to have a presence on review sites and platforms.  There are many different review sites and platforms to choose from, including Yelp, TripAdvisor, Google Reviews, and Amazon. Each platform has its own strengths and weaknesses, so it’s important to choose the right one for your business. Yelp is a popular review site that focuses on local businesses. If you have a brick-and-mortar location, Yelp can be a valuable tool for attracting new customers.  TripAdvisor is another popular review site, but it’s geared more toward the travel industry. If you’re in the hospitality or tourism industry, having a presence on TripAdvisor is essential. Google Reviews are integrated into Google Maps, making them a valuable tool for businesses with a physical location. Amazon reviews are essential for businesses selling products on the Amazon platform.  No matter which platform you choose, it’s important to actively manage your reviews and respond to both positive and negative feedback. Watch this Focus points Glassdoor, TrustPilot, Yelp These platforms most  use for Leaving and viewing reviesws abouts brands, products, and services. 9. Social Media Live Streams Live streaming has become an increasingly popular way for businesses to connect with their

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Account-Based Marketing Platforms

Account-Based Marketing Platforms in 2023

Top 10 Account-Based Marketing Platforms in 2023 In recent years, account-based marketing (ABM) has emerged as a popular marketing strategy to target and win high-value clients. ABM is a focused approach to B2B marketing that aligns sales and marketing teams and targets a set of high-value accounts with personalized and relevant content. To support this strategy, many marketing technology companies have developed account-based marketing platforms. In this article, we’ll review the top 10 account-based marketing platforms in 2023. Introduction to Account-Based Marketing Account-Based Marketing is a B2B marketing strategy that targets specific accounts or companies, rather than focusing on individual leads. This approach involves creating personalized campaigns and messaging to address the unique needs and pain points of these target accounts. The goal of ABM is to increase the likelihood of closing deals with these high-value accounts, resulting in increased revenue and customer lifetime value. What is Account-Based Marketing Software? Account-Based Marketing software is a tool that helps marketers to execute their ABM strategy more effectively. These tools provide a range of features that help marketers to identify and target high-value accounts, create personalized campaigns, and measure the success of their efforts. Benefits of Using ABM Software There are many benefits to using ABM software, including: Improved targeting: ABM software helps marketers identify and target the accounts most likely to convert, resulting in higher conversion rates and ROI. Personalization: ABM software allows marketers to create highly personalized campaigns and messaging that resonate with target accounts. Better alignment between sales and marketing: ABM software helps to align sales and marketing efforts, resulting in better communication and more effective campaigns. Improved measurement and reporting: ABM software provides detailed reporting and analytics, allowing marketers to measure the success of their campaigns and make data-driven decisions. The Top 10 Account-Based Marketing Software Here are the top 10 account-based marketing software for 2023: MarketingCloudFX MarketingCloudFX is an account-based marketing platform that provides a comprehensive suite of tools to target and engage high-value accounts. The platform uses artificial intelligence to identify accounts with high buying intent and then delivers personalized content to engage those accounts. MarketingCloudFX also offers advanced analytics and reporting to measure the impact of campaigns. Pricing for MarketingCloudFX starts at $2,500 per month. Terminus Terminus is a popular account-based marketing platform that provides account-based advertising, web personalization, and sales intelligence tools. The platform enables marketers to target and engage high-value accounts with personalized ads, website experiences, and sales outreach. Terminus also provides advanced analytics to measure the effectiveness of campaigns. Pricing for Terminus starts at $3,000 per month. 6sense 6sense is an AI-powered account-based marketing platform that helps marketers identify and engage high-value accounts across multiple channels. The platform provides account-based advertising, web personalization, sales enablement, and predictive analytics tools to deliver personalized and relevant experiences to target accounts. Pricing for 6sense is not publicly available. Similarweb Similarweb is a website analytics platform that provides data on website traffic, audience insights, and digital marketing. The platform also offers an account-based marketing solution that enables marketers to identify and target high-value accounts based on their website behavior. Similarweb provides a free trial, and pricing starts at $199 per month. RollWorks RollWorks is an account-based marketing platform that provides account-based advertising, sales enablement, and predictive analytics tools. The platform uses AI and machine learning to identify and engage high-value accounts across multiple channels. RollWorks also offers advanced reporting and analytics to measure the impact of campaigns. Pricing for RollWorks starts at $1,000 per month. HubSpot Account-Based Marketing Software HubSpot is a popular inbound marketing platform that also offers an account-based marketing solution. The platform provides account-based advertising, email marketing, and CRM tools to enable marketers to target and engage high-value accounts. HubSpot also offers advanced reporting and analytics to measure the effectiveness of campaigns. Pricing for HubSpot’s account-based marketing solution starts at $800 per month. Triblio Triblio is an account-based marketing platform that helps businesses reach target accounts across multiple channels, including email, social media, and advertising. It offers a range of features to help businesses personalize their marketing messages, including dynamic content, personalization tokens, and account-based analytics. Triblio also offers advanced reporting and analytics to measure the effectiveness of ABM campaigns. Zymplify Zymplify is an ABM platform that offers a suite of tools to create personalized campaigns for target accounts. The platform provides features like account targeting, lead generation, and sales automation. Zymplify also offers account-based analytics to measure the success of campaigns. LeanData LeanData is an ABM platform that helps companies to identify and engage their target accounts. The platform provides features like account targeting, lead routing, and sales automation. LeanData also offers account-based analytics to measure the effectiveness of campaigns. MadisonLogic MadisonLogic is an ABM platform that provides businesses with a range of features, including account-based advertising, email marketing, and web personalization. The platform uses data analytics to help businesses identify their target accounts and create personalized experiences for them. Land Major Clients with Internet Gurukul Account-Based Marketing Services Internet Gurukul is an ABM service provider that offers businesses a range of services, including account-based advertising, email marketing, and web personalization. The company uses data analytics to help businesses identify their target accounts and create personalized experiences for them.

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