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Internet Gurukul: Best Performance Marketing Agency in India

July 2023

New age Digital Marketing Become in Demand in 2023

New things to Learn if you are in Digital Marketing Field

Marketing /

New things to Learn if you are in Digital Marketing Field   Greetings! I’m Rajat Rastogi the Founder of Internet Gurukul, and in this paragraph, I’m going to show you how you can grow in your digital marketing career in 2023 and what is new things to learn in Digital Marketing. In this blog, I am going to describe the most essential 7 key points in the upcoming era of digital marketing. The following given key points will help to enhance your online marketing.     1. Integrated Digital Marketing   The first step is to learn integrated digital marketing. This means that you work together to achieve the same goal using different digital channels. For example, you can use Google Ads to drive traffic to your website, and then use Facebook Ads to convert that traffic into selling your products or services.   2. segmentation     The second step is to segment your audience. This means that you segment your audience into different groups based on their age, interests, and buying behavior. Once you’ve segmented your audience, you can create targeted content and campaigns for each group.   Google Analytics 4   The third step is to learn Google Analytics 4 (GA4). GA4 is Google’s latest analytics platform, and it’s very different from traditional GA. GA4 uses machine learning to track performance data, providing deeper insights into your audience’s behavior.   3. CRM Segmentation   The fourth step is to learn CRM segmentation. It’s the process of dividing your customer base into smaller groups based on shared characteristics. This can be done by demographics, interests, behavior, or any other factor that is relevant to your business.   There are many benefits to CRM segmentation, including:   Improved customer targeting: By segmenting your customer base, you can target your marketing campaigns more effectively. This can lead to increased sales and improved customer satisfaction. Personalized customer experiences: CRM segmentation can also be used to create personalized customer experiences. This can make your customers feel valued and appreciated, and it can also lead to increased loyalty. Improved customer retention: CRM segmentation can help you identify customers who are at risk of churning. By targeting these customers with special offers or promotions, you can help them stay with your business. If you are not currently using CRM segmentation, I encourage you to start today. It is a simple but powerful tool that can help you improve your marketing results. here are 6 CRM tools: Pabbly Connect – Automate All Your Integrations & Tasks: Try Pabbly Connect to share data between apps & automate manual repetitive tasks in real time. No Coding! All features in Basic Plan! Easy Integrations! Salesforce HubSpot CRM Zoho CRM Pipedrive Insightly CRM MarTech (Marketing Technology)   MarTech plays a significant role once the acquisition phase is completed. This involves the technical aspects of marketing, where you need to track and measure the effectiveness of your digital marketing efforts. Understanding MarTech tools and how they work enables you to optimize your campaigns, identify areas for improvement, and ensure that you are effectively tracking your marketing activities.   Data blending The need to work with two different data sources, such as revenue data and pen data, and blend them together. This process involves understanding real conversions, contributions, and attributions of leads from different sources to acquisitions.   4. Marketing automation ecosystem     The importance of understanding the marketing automation ecosystem. This includes email sequencing, email automation, SMS automation, and popular platforms like WhatsApp automation. The integration of various tools and software is crucial in this ecosystem.   here are some of the best email automation tools in the market: Mailchimp is a popular email marketing platform that offers a wide range of features, including email automation, segmentation, and A/B testing. Drip is a specialized email automation tool for e-commerce businesses. ConvertKit is a popular email marketing tool for bloggers and creators. HubSpot is a CRM platform that also offers email marketing automation features. Sendinblue is a complete marketing automation platform that offers email marketing, SMS marketing, and CRM features. Omnisend is an email automation tool that focuses on e-commerce businesses. here are some SMS and WhatsApp automation tools: AiSensy – WhatsApp Business API & Engagement Platform AiSensy is the Smartest WhatsApp Engagement Platform based on official WhatsApp Business APIs. Broadcast offers, automate notifications & solve for support. Twilio is a popular cloud communications platform that offers SMS and WhatsApp automation features. SmsBump is a WhatsApp automation tool that helps businesses send automated messages to their customers. Whatsapp Business API is a WhatsApp tool that allows businesses to send and receive messages, create chatbots, and manage their WhatsApp accounts. MessageBird is a cloud-based communication platform that offers SMS, WhatsApp, and voice automation features. I hope this helps!   5. Video content in marketing   The importance of video content in modern marketing is due to reduced user retention time. Marketers must convey their messages and USPs within seconds and drive conversions through effective video marketing campaigns.   6. Artificial Intelligence (AI)   The fifth step is to learn that AI is being used in many ways for marketing in today’s time. For example, AI can optimize ads on platforms such as Google Ads and Facebook Ads. AI can be used to optimize email marketing campaigns as well.   There are many benefits to using AI for marketing. For example, AI can be used to reduce advertising costs. AI can also be used to improve the effectiveness of advertising campaigns.   If you are a marketer, you should consider using AI. By using AI, you can improve the effectiveness of your marketing campaigns and reduce your advertising costs. here are some AI-based optimization tools: Semrush Surfer SEO Alli AI RankIQ Frase Diib Outranking NeuronWriter Machine learning in ads campaigns   Moreover, the text briefly mentions that successful ad campaigns using strategies like maximizing conversions or target CPA/ROAS are often attributed to machine learning algorithms employed by platforms like Google Ads and Facebook Ads. In this paragraph, the need to work

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Best hosting Providers

Best Web Hostings Services of 2023 in India

Web Design /

Best Web Hostings Services of 2023 in India   When it comes to establishing a successful online presence, choosing the right web hosting provider is crucial. As the digital landscape in India continues to evolve, web hosting companies are constantly striving to provide better services and support. In this article, we have compiled a comprehensive list of the top 10 web hosting providers in India for 2023, along with their ratings and website links. Whether you’re an individual blogger or a small business owner, these hosting solutions offer the reliability and performance you need to thrive online. 1. HostGator India Rating: 4.8/5 HostGator India is one of the most popular and trusted web hosting providers. With excellent customer support and a range of hosting plans, including shared hosting, VPS hosting, and dedicated servers, HostGator India caters to the needs of various users. Their uptime and performance have earned them high praise among Indian website owners. 2. Bluehost India Rating: 4.7/5 Bluehost India is renowned for its user-friendly hosting services and feature-rich plans. Their affordable shared hosting packages come with a free domain and SSL certificate, making it an attractive option for startups and bloggers. With solid uptime and 24/7 customer support, Bluehost India is a reliable choice. 3. A2 Hosting Rating: 4.6/5 A2 Hosting is known for its high-speed performance and excellent developer-friendly features. Their Turbo servers ensure lightning-fast loading times, enhancing user experience and SEO rankings. A2 Hosting’s customer support is highly responsive and knowledgeable, making them a top choice for businesses with demanding websites. 4. SiteGround Rating: 4.5/5 SiteGround is a globally recognized hosting provider that has gained immense popularity in India as well. They offer top-notch security features, proactive server monitoring, and superb customer support. SiteGround’s managed WordPress hosting plans are particularly appealing to bloggers and content creators. 5. Hostinger India Rating: 4.4/5 Hostinger India is known for its budget-friendly hosting solutions without compromising performance and reliability. Their optimised WordPress hosting and cloud hosting plans are perfect for small businesses and startups. Hostinger India’s user-friendly interface and 24/7 customer support add to its appeal. 6. BigRock Rating: 4.3/5 BigRock is a leading Indian web hosting provider catering to businesses of all sizes. With a wide range of hosting options, including shared, VPS, and dedicated hosting, BigRock offers scalability and flexibility. Their competitive pricing and satisfactory performance make them a strong contender in the Indian market. 7. ResellerClub Rating: 4.2/5 ResellerClub is a popular choice for web designers and developers who want to host multiple websites. Apart from hosting services, they offer domain registration and reseller hosting options. Their straightforward plans and reliable infrastructure have earned them a loyal customer base in India. 8. MilesWeb Rating: 4.1/5 MilesWeb is an Indian hosting company known for its emphasis on customer satisfaction and personalised support. Their hosting plans come with a variety of useful features, including a website builder, one-click app installer, and more. MilesWeb is an excellent choice for individuals and businesses seeking affordable yet quality hosting. 9. HostPapa India Rating: 4.0/5 HostPapa India is a reliable hosting provider offering green hosting services, powered by renewable energy sources. They provide feature-rich shared and WordPress hosting solutions with good customer support. For eco-conscious businesses, HostPapa India is a commendable option. 10. GreenGeeks Rating: 3.9/5 GreenGeeks is another eco-friendly hosting provider, committed to sustainable web hosting practices. Their services include shared, VPS, and reseller hosting. While their performance is decent, it’s their eco-conscious approach that sets them apart. In 2023, India’s web hosting industry is thriving with a diverse range of hosting providers catering to various needs. Whether you prioritize speed, affordability, or eco-friendliness, these top 10 web hosting providers offer reliable solutions for your online presence. Make an informed choice based on your requirements, and watch your website thrive in the digital realm.

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9 Essential Soft Skills for a Successful Digital Marketing Career

9 Essential Soft Skills for a Successful Digital Marketing Career

Marketing /

Differentiating between a good and a great digital marketer can be challenging, as certifications and technical knowledge are not the only determining factors. Soft skills, often cultivated through experience and hard work, play a crucial role in setting exceptional marketers apart. In an era of AI’s impact on the industry, it is important to remember that soft skills are the most human and valuable qualities a marketer can possess. This article explores nine essential soft skills that can propel your digital marketing career forward. Moreover, we provide practical tips on how to develop and enhance these skills over time. 1. Intuition: While some believe intuition is an inherent trait, it can be acquired through experience. In situations where data is lacking, marketers often have to rely on their gut instincts. Trusting your intuition becomes easier when you possess a deep understanding of your customers and industry. Instead of fearing the unknown, embrace it and learn from any mistakes. With time, your intuition will strengthen and become a reliable guide. 2. Curiosity: Curiosity is not merely a “nice-to-have” trait; it is a necessity for digital marketers. The marketing landscape is in constant flux, demanding marketers to have a keen interest in learning about new techniques, tools, and methods. To stay updated, leverage AI-powered aggregator applications like Feedly to track industry publications. Devote a few minutes each day to reading the most compelling articles that pique your curiosity. 3. Social & Communication Skills: Being social beings, humans communicate in various ways beyond verbal interactions, including gestures, body language, and personal appearance. In the digital marketing realm, solid social and communication skills are vital for effective collaboration within teams. Whether it’s content marketing, social media management, lead generation, or design, every team member must work together to achieve common goals. Effective communication skills also enable marketers to understand the customer journey, drive engagement, and create compelling content. 4. Persuasion: Persuasion is the cornerstone of marketing, as it involves influencing people’s decisions. Exceptional marketers possess abundant persuasive skills and can align themselves with executive goals without compromising brand integrity. To enhance your persuasive abilities, start by capturing attention with surprising statistics or thought-provoking anecdotes. Actively listen to your audience, utilizing strategic pauses to emphasize key points and allow room for questions. Always be sincere, honest, and close your pitch with impact. Remember that marketing involves experimentation, and logic should support your arguments, rather than relying solely on emotions. 5. Analytical Skills: While intuition and persuasion are important, substantiating your decisions with data is crucial. Analytical skills encompass not only setting up and understanding the output of various tools, such as social media campaigns and lead management systems but also interpreting the data to derive actionable insights. If you feel weak in this area, seek guidance from expert walkthroughs and attend webinars on data visualization to sharpen your analytical prowess. 6. Get Comfortable with Technology: Digital marketers must have a strong grasp of technology, as it forms an integral part of their work. Without a solid understanding of key tools and platforms, running successful digital campaigns becomes challenging. Identify the tools essential for your role, whether it’s analytics platforms, social media management tools, project collaboration software, or others. Conduct research, explore free trials, and read reviews to select the tools that align with your requirements and streamline your work processes. 7. Adaptability: Successful digital marketers embrace adaptability to remain relevant in the industry. They understand the need to evolve and adjust strategies and tactics that may have been effective for years. Customer needs and industry trends change constantly, and clinging to outdated approaches hinders progress. Algorithms governing social media and search engines evolve rapidly, necessitating marketers to unlearn and relearn. Embrace change, remain open to new ideas, and learn from mistakes. 8. Multitasking: Digital marketers rarely work on a single project at a time. Multitasking is a crucial skill in this fast-paced field. Marketers often wear multiple hats, requiring the ability to switch between various responsibilities throughout the day. Prioritization is key. Identify the tasks that will have the most significant impact on the business and tackle them first. Effective time management, such as setting time limits, creating task lists with sub-tasks, batching similar tasks, and prioritizing with color-coded systems, ensures efficient workflow. Delegate when appropriate and avoid procrastination. 9. Creativity: Creativity is the lifeblood of marketing. Establishing a genuine connection with potential customers through creative copy and captivating visuals differentiates brands from their competitors. Simply conveying messages or using stock images won’t suffice. Embrace creativity by brainstorming ideas, collaborating with copywriters and designers, and putting innovative concepts into action. Authenticity is crucial, and tools like Canva, Shutterstock, and Unsplash enable you to create visually appealing content without extensive design expertise. Conclusion: Developing and honing these essential soft skills will significantly boost your digital marketing career. While technical knowledge is important, it is the mastery of these human qualities that sets exceptional marketers apart. Cultivate intuition, embrace curiosity, foster effective communication, enhance persuasion techniques, excel in analytics, stay comfortable with technology, embrace adaptability, become a skilled multitasker, and unleash your creativity. By continually investing in these skills, you will pave the way for a successful and fulfilling digital marketing career.

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Threads vs Twitter

Threads vs Twitter: Unveiling the Key Differences

Social Media /

Threads vs Twitter:    Introduction: Threads vs Twitter, In the world of social media, two giants stand tall: Threads by Meta (formerly Facebook) and Twitter. Recently, Threads has garnered attention as Meta’s take on Twitter, and it’s making waves. As an avid Twitter fan, at the present time I couldn’t resist diving into Threads and exploring the subtle differences between the two platforms. Threads: Meta’s Micro-Blogging Hub Threads, created by Meta, is a micro-blogging platform from where users share short text updates called “threads.” It works similarly to Twitter, allowing you to engage in conversations, share messages, photos, videos, and links. To access Threads, you’ll need the Threads app, which is connected to your Instagram account. Twitter: The Pioneering Micro-Blogging Platform Twitter, on the other hand, is a well-established micro-blogging platform that has captivated millions since its inception. It’s the go-to platform for sharing concise posts, or tweets, with a maximum limit of 280 characters. Twitter is all about real-time updates, trending topics, and engaging public discussions. Now, let’s explore the aspects where Threads vs Twitter 1. Character Limit: Threads: Threads offers a bit more freedom with a character limit of 500. You have a bit more space to express yourself within a single post, which is a refreshing change. Twitter: Twitter keeps it concise with a character limit of 280. If you need more room, you can create a new tweet or continue the conversation in a thread. 2. Account Creation: Threads: Creating a Threads account requires an existing Instagram account. You’ll need to link your Threads account to your Instagram account during the sign-up process. This limits the user base to those already on Instagram. Twitter: Twitter allows direct account creation without any prerequisites. You can simply sign up and get started. 3. Trending Topics: Threads: Threads currently lacks a dedicated feature for displaying trending topics or hashtags. To stay updated, you’ll have to rely on the content in your feed. Twitter: Twitter excels in this area with its prominent “Trending” section. It keeps you in the loop with popular hashtags and trending topics, helping you stay informed about the latest news and events. 4. Following List: Threads: Unlike Twitter, Threads doesn’t have a dedicated section to display the accounts you follow. Despite, You’ll find this information within the “followers” tab, where you can navigate to the “following” section. There’s also a “pending” section for viewing accounts you’ve requested to follow. Twitter: Twitter makes it easy with separate tabs for displaying the accounts you follow and your followers. 5. User Experience: Threads: Threads offers a clean and visually appealing interface there. Creating a new thread or post is a breeze, and you can add attachments and adjust privacy settings for each thread. As of now, Threads doesn’t display any ads, providing a clutter-free experience. Twitter: Twitter also provides a user-friendly interface sooner or later, hence it incorporates advertisements within the platform. Besides that you’ll come across ads while scrolling through your feed and engaging with content. 6. Security and Privacy: Threads: Threads shares a common feature with Twitter – the ability to hide comments and replies containing specific words. This helps protect against abusive language. However, deleting your Threads account also requires deleting your Instagram account, making it a more committed choice. Twitter: Twitter allows you to deactivate or delete your account independently. Deactivating temporarily disables your account, while deleting permanently removes all associated data. 7. Video Limit: Threads: Now threads outshines Twitter when it comes to video length. You can upload videos up to 5 minutes long, giving you more flexibility to share your content. Twitter: Twitter sets a limit of 2 minutes and 20 seconds for videos, which might be restrictive if you frequently share longer video content. Conclusion: In conclusion, Threads and Twitter offer distinct micro-blogging experiences. Threads, Meta’s response to Twitter, brings some fresh features like a higher character limit and integration with Instagram. However, Twitter maintains its position with features like trending topics, independent account creation, and broader search capabilities. As Threads continues to evolve, amid it may bridge the gap with Twitter and attract a larger user base. Ultimately, it’s up to users to decide which platform aligns better with their communication style and social media needs. For more amazing informative content visit here now.  

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digital marketing in 2023

Digital Marketing in 2023?

Marketing /

Digital marketing in 2023? What are the benefits? Is it a great career option? What steps should I follow to learn digital marketing in 2023? What is the average salary in digital marketing?   Find answers to all these questions in this comprehensive guide on why to learn digital marketing. Digital marketing in 2023 is at boom and one of the hottest topics to talk about because it gives tons of opportunities to businesses and individuals. Businesses use it to accelerate their business growth, whereas individuals use their digital marketing skills for a thriving career. In today’s world, digital marketing is as necessary as communication; hence it is vital for business owners, freshers, and marketing professionals to learn digital marketing. Digital marketing is the use of different methods and techniques to promote a product, service, or business online. You look for ways to engage with customers to build brand awareness and attract the audience to generate leads.It encompasses more roles and skills than traditional marketing. This flexible and versatile nature of the industry makes it fascinating for learners. Besides here are some areas that a digital marketing professional will touch on during his/her training or career in 2023: Search Engine Optimization (SEO) Social Media Marketing (SMM) Marketing automation Mobile app marketing Web design Search Engine Marketing (SEM) Copywriting Content Writing Content management and curation E-commerce Email marketing Web development Analytics Business/marketing strategy In addition you can get specialized in any area of your interest, or you find it helpful in any way. Why Learn Digital Marketing in 2023? Digital Marketing has career options for creatives, techies, business people, and even students. There are so many avenues available that anyone can follow, learn and apply to the best of their use. Digital marketing is drastically evolving and growing. Furthermore there is something new to learn every day. And, there are many career opportunities in digital marketing in India. 1. Growing demand for digital marketing skills In today’s time, there’s a growing demand for people with good digital marketing skills. So, choosing an offline or online digital marketing course will help you explore many opportunities, even if you’re not a complete tech geek. 2. Evolving Industry The digital industry is evolving and growing every day, so there’s always something new and exciting to learn. If you’re planning to work for an agency, you’ll work with many professionals with various backgrounds and on different digital marketing strategies. 3. Enhance your Creativity Digital marketing is also a field of artists, as it has options for writing, designing, and video and audio production. Hence it gives a boost to your creative side, and there’s plenty of room for your day-to-day creativity. 4. Working at Comfort Digital marketing is also a field where you can work in your comfort. For example, you can work as a freelancer or run your own business. If you have decided to make a career in this field, you can learn digital marketing at home. You can enroll in a practical online or offline digital marketing course to learn about the field, develop key skills, start and manage a blog/website, work on social media campaigns, and much more. Who Can Learn Digital Marketing? 1. Students Students who want to pursue and make a career in the field of online marketing should learn digital marketing in 2023. It will help them to learn and develop the skill set required to face the professional world. 2. Working Professionals By learning advanced digital marketing skills, professionals can enhance their existing skills, find better job, and get a hike in their career path. 3. People Who Want to Make Money Online Digital marketing course is for all those who want to get a regular income even at their home’s comfort and explore their true side of creativity. There are various options and courses available to learn digital marketing online in India, with just a laptop/workstation. Benefits of Learning Digital Marketing in 2023 The COVID-19 pandemic has made everyone realize the importance of digital transformation and the benefits of opting for a career in digital marketing in India. Digital marketing offers the best opportunities to explore your passion. Business leaders have contemplated the future, and are very well aware of where they should invest their time and money for maximum benefits too. 1. Build a Great Career You’re fully aware of the digital wave in India. Hence you can work harder to equip your skills and map out your career. Online digital marketing courses provide you with a broad set of options to guarantee a bright future in these uncertain times. You can learn social media marketing, search engine optimization (SEO), email marketing, YouTube marketing, content marketing and many other forms of digital marketing. Recommended Resources by Experts 2. High Salary Packages Today’s era has a high demand for digital marketing skills. If you’re looking for motivation to start learning today, here it is ‘Money’. Pursuing a career in digital marketing is the best way to earn a higher salary and also a cost-effective way to market your business online. 3. Be in High Demand Digital marketers are high in demand across the world these days. Some reports say ‘over half of companies hiring this year want digital marketing expertise,’ which makes this the right time to study digital marketing and get your job anywhere across the globe. 4. Diversifying Your Income Even if you’re running a business or working as a professional, learning digital marketing will bring you an additional income source. You can use digital marketing to grow your own business and also help others do the same. 5. Flexibility in Work This field gives you the flexibility to learn and work from the comfort of your house. After completing the certification, you can start working remotely as well. You don’t have to worry about any start-up costs as you can build up your empire all by yourself without even leaving the house. How to Learn Digital Marketing in 2023 Step-By-Step? Learning digital

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