Top 10 Account-Based Marketing Platforms in 2023
In recent years, account-based marketing (ABM) has emerged as a popular marketing strategy to target and win high-value clients. ABM is a focused approach to B2B marketing that aligns sales and marketing teams and targets a set of high-value accounts with personalized and relevant content. To support this strategy, many marketing technology companies have developed account-based marketing platforms. In this article, we’ll review the top 10 account-based marketing platforms in 2023.
Introduction to Account-Based Marketing
Account-Based Marketing is a B2B marketing strategy that targets specific accounts or companies, rather than focusing on individual leads. This approach involves creating personalized campaigns and messaging to address the unique needs and pain points of these target accounts. The goal of ABM is to increase the likelihood of closing deals with these high-value accounts, resulting in increased revenue and customer lifetime value.
What is Account-Based Marketing Software?
Account-Based Marketing software is a tool that helps marketers to execute their ABM strategy more effectively. These tools provide a range of features that help marketers to identify and target high-value accounts, create personalized campaigns, and measure the success of their efforts.
Benefits of Using ABM Software
- Improved targeting: ABM software helps marketers identify and target the accounts most likely to convert, resulting in higher conversion rates and ROI.
- Personalization: ABM software allows marketers to create highly personalized campaigns and messaging that resonate with target accounts.
- Better alignment between sales and marketing: ABM software helps to align sales and marketing efforts, resulting in better communication and more effective campaigns.
- Improved measurement and reporting: ABM software provides detailed reporting and analytics, allowing marketers to measure the success of their campaigns and make data-driven decisions.
The Top 10 Account-Based Marketing Software
Here are the top 10 account-based marketing software for 2023:
MarketingCloudFX
MarketingCloudFX is an account-based marketing platform that provides a comprehensive suite of tools to target and engage high-value accounts. The platform uses artificial intelligence to identify accounts with high buying intent and then delivers personalized content to engage those accounts. MarketingCloudFX also offers advanced analytics and reporting to measure the impact of campaigns. Pricing for MarketingCloudFX starts at $2,500 per month.
Terminus
Terminus is a popular account-based marketing platform that provides account-based advertising, web personalization, and sales intelligence tools. The platform enables marketers to target and engage high-value accounts with personalized ads, website experiences, and sales outreach. Terminus also provides advanced analytics to measure the effectiveness of campaigns. Pricing for Terminus starts at $3,000 per month.
6sense
6sense is an AI-powered account-based marketing platform that helps marketers identify and engage high-value accounts across multiple channels. The platform provides account-based advertising, web personalization, sales enablement, and predictive analytics tools to deliver personalized and relevant experiences to target accounts. Pricing for 6sense is not publicly available.
Similarweb
Similarweb is a website analytics platform that provides data on website traffic, audience insights, and digital marketing. The platform also offers an account-based marketing solution that enables marketers to identify and target high-value accounts based on their website behavior. Similarweb provides a free trial, and pricing starts at $199 per month.
RollWorks
RollWorks is an account-based marketing platform that provides account-based advertising, sales enablement, and predictive analytics tools. The platform uses AI and machine learning to identify and engage high-value accounts across multiple channels. RollWorks also offers advanced reporting and analytics to measure the impact of campaigns. Pricing for RollWorks starts at $1,000 per month.
HubSpot Account-Based Marketing Software
HubSpot is a popular inbound marketing platform that also offers an account-based marketing solution. The platform provides account-based advertising, email marketing, and CRM tools to enable marketers to target and engage high-value accounts. HubSpot also offers advanced reporting and analytics to measure the effectiveness of campaigns. Pricing for HubSpot’s account-based marketing solution starts at $800 per month.
Triblio
Triblio is an account-based marketing platform that helps businesses reach target accounts across multiple channels, including email, social media, and advertising. It offers a range of features to help businesses personalize their marketing messages, including dynamic content, personalization tokens, and account-based analytics. Triblio also offers advanced reporting and analytics to measure the effectiveness of ABM campaigns.
Zymplify
Zymplify is an ABM platform that offers a suite of tools to create personalized campaigns for target accounts. The platform provides features like account targeting, lead generation, and sales automation. Zymplify also offers account-based analytics to measure the success of campaigns.
LeanData
LeanData is an ABM platform that helps companies to identify and engage their target accounts. The platform provides features like account targeting, lead routing, and sales automation. LeanData also offers account-based analytics to measure the effectiveness of campaigns.
MadisonLogic
MadisonLogic is an ABM platform that provides businesses with a range of features, including account-based advertising, email marketing, and web personalization. The platform uses data analytics to help businesses identify their target accounts and create personalized experiences for them.
Land Major Clients with Internet Gurukul Account-Based Marketing Services
Internet Gurukul is an ABM service provider that offers businesses a range of services, including account-based advertising, email marketing, and web personalization. The company uses data analytics to help businesses identify their target accounts and create personalized experiences for them.
