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Internet Gurukul: Best Performance Marketing Agency in India

Author name: Anurag Singh

The Power of Performance and Branding in Marketing

Performance and Branding in Marketing

Marketing /

Performance marketing and branding are crucial aspects of marketing, with performance marketing being a direct, results-driven approach and branding being a salaried employee. Understanding the target audience is essential for both strategies, as local or nationwide audiences may require a more cost-effective approach. Influencer marketing is a powerful tool for branding, aiming to create buzz around the brand. The Four Pillars of Branding include strategic, visual, messaging, and awareness, which help create a strong brand that resonates with the target audience. Achieving the right balance between performance and branding is essential for business growth. The Power of Performance and Branding in Marketing Marketing is a vast field with numerous strategies and techniques. It’s divided into two main parts: performance and branding. Understanding these two aspects can significantly impact your business growth. Performance vs Branding Performance marketing is like having a salesman. You tell them, “If you sell one product, you’ll get Rs. 100. If you sell 1000 products, you earn money. If you don’t sell, I won’t give you money.” It’s a direct, results-driven approach. On the other hand, branding is like having a salaried employee. Their job is to meet people, create awareness about your brand, and build relationships. It doesn’t matter if they sell or not. A successful business is built on a mixture of both performance and branding. The Role of Influencer Marketing Influencer marketing is a powerful tool for branding. Brands often collaborate with influencers to talk about their products or services within a specific timeframe. This strategy aims to create a buzz around the brand, making people curious about what it offers. The Importance of Target Audience Whether you’re doing performance marketing or branding, understanding your target audience is crucial. If your target audience is local, branding might be more cost-effective. However, if your target audience is nationwide, performance marketing might be a better option due to budget constraints. The Four Pillars of Branding Branding rests on four major pillars: strategic, visual, messaging, and awareness. Strategic: This involves the company’s mission, values, and overall strategy. Visual: This includes the visual elements that represent the brand. Messaging: This refers to the communication aspect of the brand. Awareness: This involves making people aware of the brand. Understanding these pillars can help create a strong brand that resonates with your target audience. Conclusion Whether you’re just starting or have been in business for a while, understanding the power of performance and branding in marketing can help drive your business growth. Remember, it’s not about choosing one over the other; it’s about finding the right balance between performance and branding that works best for your business. The Strategic Pillar of Branding The strategic pillar of branding is intrinsic and often invisible to the customer, but it governs the entire company. It’s the foundation, the “NEEV,” upon which a business is built. This pillar encompasses the company’s values, purpose, mission, and vision. Values: The Ethics of Business Values define what’s right and wrong for a business. They form the ethical framework within which the company operates. Being honest, for instance, is a value that many companies uphold. It’s about being transparent with your customers and stakeholders, even if it means admitting mistakes or shortcomings. Purpose: The ‘Why’ of Business The purpose answers the question, “Why are we doing what we are doing?” It’s the driving force behind every action and decision in the business. For example, a company might have a purpose to generate individuals who can earn a significant income each month. Mission: The ‘What’ of Business The mission statement outlines what the company wants to achieve. It should ideally be quantifiable and time-bound. However, it’s important to note that missions can change over time as businesses evolve and pivot. Vision: The ‘How’ of Business While the mission explains what a company wants to achieve, the vision describes how it plans to achieve those goals. For instance, a company might have a vision to make earning an income more accessible by providing comprehensive digital marketing courses. The Evolution of Business Goals: Mission and Vision Business goals, encapsulated in the mission and vision statements, are not set in stone. They evolve as the business grows and adapts to the changing market dynamics. Mission: The Evolving Goal A mission statement outlines what a company wants to achieve. It’s the goal that drives every action and decision in the business. For instance, a company might start with a mission to generate individuals who can earn a significant income each month. However, as the business evolves, this mission can change. The mission should ideally be quantifiable and time-bound, but it’s important to remember that it can change over time. Businesses pivot, and with each pivot, the mission can change. This is a natural part of business evolution. Vision: The Changing Path While the mission explains what a company wants to achieve, the vision describes how it plans to achieve those goals. A vision can change as the business grows and explores new opportunities. For example, a company might start with a vision to make earning an income more accessible by providing comprehensive digital marketing courses. But as it grows and expands its offerings, this vision might evolve to include creating a one-stop platform for all financial needs. Values: The Constant Guide While missions and visions may change, values often remain constant. They form the ethical framework within which the company operates. Being honest, for instance, is a value that many companies uphold. It’s about being transparent with your customers and stakeholders, even if it means admitting mistakes or shortcomings. Visual, Messaging, and Awareness: The Other Pillars of Branding Apart from the strategic pillar, there are three other crucial pillars of branding: visual, messaging, and awareness. Visual: The Look of the Brand The visual aspect of a brand includes its logo, typography, colors, and images. These elements play a significant role in how the brand is perceived. For instance, a brand might use specific colors to convey certain emotions or values. Messaging: The

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Understanding the Concept of Need, Want, and Demand in Marketing

Demand in Marketing: What You Need to Know

Marketing /

Understanding the concepts of need, want, and demand in marketing is crucial for creating effective marketing strategies. Need refers to basic requirements, while want is a desire for something that can satisfy the same need in different ways. In marketing, the key is to cater to the needs of the target audience rather than their wants. Demand is a subset of purchasing power and is influenced by perceived value. The 7 P’s of marketing, Product, Price, Place, Promotion, People, Process, and Physical Evidence, are essential elements in creating an effective marketing strategy. These elements include product quality, price, place, and promotion. By catering to the needs of your target audience and providing value through your products or services, you can create effective marketing strategies that drive growth and success. Understanding the Concepts of Need, Want, and The terms ‘need,’ ‘desire,’ and ‘demand’ are frequently used interchangeably in the marketing industry. They do, however, have diverse connotations that might have a considerable impact on your marketing plan. Let us go deeper into these ideas to acquire a better grasp. The Distinction Between Need and Want A ‘need’ is a basic survival requirement, such as water when you’re thirsty. A ‘want’, on the other hand, is a desire for something that isn’t necessary for living but can satisfy the same need in various ways. For example, if you’re thirsty, you could choose a soda or an alcoholic beverage over water. In marketing, ‘need’ relates to what you already have, and ‘desire’ refers to what a product can fulfill. For example, you may require a meal (roti) but desire pizza. The idea here is to discover and cater to your target audience’s ‘needs’ rather than their ‘wants’. The Importance of  Demand in Marketing Purchasing power is a subset of demand. It enters the picture when a consumer has the financial means to satisfy their desires. For example, tap water, RO water, packaged water like Bisleri, and even luxury black water costing Rs.500 are all available in the market. The type of water you drink is determined by your purchasing ability. However, demand is not entirely determined by purchasing power; it is also influenced by perceived worth. Consumers frequently view more-priced products to be of higher quality. Because of their higher price tags, Apple items, for example, are seen as superior to MI products. The Seven Ps of Marketing Product, Price, Place, Promotion, People, Process, and Physical Evidence are the seven fundamental pillars of marketing. These components are essential in developing an efficient marketing plan. Product Quality, features, branding, equity, and guarantees are all characteristics of the product. To avoid unethical marketing methods, it is critical to be honest about the quality and characteristics of your product. Price Your product’s price should match its perceived value. It should be set at a price that your target audience will accept and that corresponds to their purchasing capacity. Place The location is the location where your goods are sold. It could be done online or in person. Promotion All techniques of communicating with buyers about your product are included in the promotion. People, Process, and Physical Evidence are the last three P’s that are more relevant for service-based firms but can also apply to product-based businesses. Finally, any marketer or business owner must comprehend the principles of need, want, and demand. You may produce efficient marketing by catering to the demands of your target audience and giving value through your products or services. Payment Terms and Product Delivery Payment terms and product delivery methods are crucial aspects of your marketing strategy. You could ask for payment upfront, after a trial period, or even after the customer starts seeing results. Similarly, your product could be delivered physically or digitally, depending on its nature. The Importance of Place in Marketing The ‘place’ in marketing refers to where your product is sold. It could be online or in physical stores. The key is to ensure that your product is available wherever your target audience is likely to look for it. Promotion and Influencer Marketing Promotion is all about how you communicate with your customers about your product. In today’s digital age, influencer marketing has emerged as a powerful promotional tool. It involves partnering with influencers – individuals with a substantial online following and influence – to promote your product. Influencer marketing can be particularly effective for small businesses. By giving free products to nano or micro-influencers (those with a smaller but significant following), you can reach a wider audience without a huge investment. However, it’s important to choose influencers who align with your brand values to avoid brand dilution. Also, remember that while influencers with millions of followers can provide extensive reach, their endorsement might not be as impactful if they’re constantly promoting different products. Influencer Marketing and Brand Dilution Influencer marketing can be a powerful tool for promoting your brand. However, it’s important to be mindful of brand dilution. If an influencer is promoting too many brands, their endorsement might not be as impactful. It’s crucial to find influencers who align with your brand values and can create a genuine connection with their audience. Influencer marketing can also be a cost-effective strategy for small businesses. By offering free products to nano or micro-influencers, you can reach a wider audience without a huge investment. However, it’s important to ensure that the influencer’s audience aligns with your target market. Direct Marketing Direct marketing is another effective promotional strategy. This involves reaching out to potential customers directly. For example, you could use digital ads or even traditional methods like posters or flyers. The key is to think smartly about how you can reach your target audience most effectively. The Role of People in Marketing The ‘People’ in the 7 P’s of marketing refers to everyone who comes into contact with your customers, including your employees and yourself. It’s important to ensure that everyone in your organization understands and embodies your brand values. The Importance of Process Demand in Marketing The

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Types of Social Media Formats and Platforms

Web Design, Social Media /

10 Types of Social Media Formats and Platforms You Need to Know About in 2023 In today’s digital age, social media has become an essential tool for businesses and individuals alike to connect with their audience, share their ideas, and promote their brands. With the continuous growth of social media, it’s crucial to understand the various formats and platforms available. In this article, we will discuss ten different types of social media formats and platforms you need to know about in 2023, and how you can use them to grow your business. 10 types of social media formats and platforms you need to know about in 2023 Here are 10 popular types of social media you should know about in 2023: 1. Video Social Media Formats And Platforms2. Audio Social Media Formats And Platforms3. Business Social Media Platforms And Networks4. Shoppable Social Media Platforms And Networks5. Private Or Closed Social Media Platforms And Networks6. Inspirational Social Networks And Platforms7. Discussion Forums8. Review Sites And Platforms9. Social Media Live Streams10. Social Blogging Sites And Networks 1. Video Social Media Formats And Platforms Video content has become a dominant force in social media, with platforms like YouTube, Instagram Reels, and TikTok leading the way. Video content is engaging, and shareable, and helps businesses showcase their products or services in a creative and entertaining way.  In 2023, businesses should focus on creating short-form videos that are optimized for mobile viewing and can be easily shared on social media. Type of Social Media Platforms Example YouTube, TikTok, Facebook Watch, Instagram Reels and Stories You can benefit from these types of social media by considering creating videos that explain how to use your product or the benefits of your services. 2. Audio Social Media Formats And Platforms Audio social media formats and platforms are on the rise, with Clubhouse, Twitter Spaces, and Facebook Audio Rooms gaining popularity in 2022.  These platforms offer a new way for businesses to engage with their audience through live audio conversations and discussions. Audio social media is an excellent tool for building brand awareness and creating a more personal connection with your audience. listening to conversations on particular subjects through podcasts, music, albums, and other media. Examples Clubhouse, Spotify, Twitter Spaces, and Amazon Music 3. Business Social Media Platforms And Networks Example Popular platforms LinkedIn, Alignable, Twitter Use for Advertising, seeking for positions, and establishing contacts with business partners and client. Business social media platforms and networks, like LinkedIn and Alignable, are designed to help businesses connect with other professionals in their industry. These platforms offer tools for networking, job searching, and sharing industry insights.  Businesses can also use these platforms to showcase their expertise and connect with potential customers. 4. Shoppable Social Media Platforms And Networks Shoppable social media platforms and networks, like Instagram and Pinterest, allow businesses to create shoppable posts and tags that link directly to their products. These platforms make it easy for customers to discover and purchase products without leaving the app.  In 2023, businesses should focus on optimizing their shoppable content to increase sales and drive revenue. 5. Private Or Closed Social Media Platforms And Networks Private or closed social media platforms and networks, like Slack and Discord, offer a more exclusive and intimate way for businesses to connect with their audience. These platforms allow businesses to create private groups and communities where they can share exclusive content, promotions, and updates with their most loyal customers. Its most focus points Slack, Facebook groups, and Discourse most use for collaborating and communicating with a selective group of people. 6. Inspirational Social Networks And Platforms Inspirational social networks and platforms, like Pinterest and Instagram, are designed to inspire and motivate their users. These platforms are a great way for businesses to showcase their brand’s personality and values by sharing motivational content and stories.  In 2023, businesses should focus on creating inspirational content that aligns with their brand message and resonates with their audience. Most important lines Pinterest , YouTube, Instagram to use for boards, viewing photo, video to find information and  inspiration for a specific topic, like travel, decorating, weddings, and more 7. Discussion Forums Discussion forums, like Reddit and Quora, offer a platform for users to ask questions and share their opinions on a wide range of topics. These platforms are a great way for businesses to showcase their expertise and build credibility by answering industry-related questions.  In 2023, businesses should focus on building a presence on relevant discussion forums and providing valuable insights to their audience. Discussion types of social media platforms are most important for every business because these platforms solve many problems daily and provide you with suggestions and solutions for your business. 8. Review Sites And Platforms Reviews are a powerful tool for businesses. Many people rely on reviews to make purchasing decisions, so it’s essential for businesses to have a presence on review sites and platforms.  There are many different review sites and platforms to choose from, including Yelp, TripAdvisor, Google Reviews, and Amazon. Each platform has its own strengths and weaknesses, so it’s important to choose the right one for your business. Yelp is a popular review site that focuses on local businesses. If you have a brick-and-mortar location, Yelp can be a valuable tool for attracting new customers.  TripAdvisor is another popular review site, but it’s geared more toward the travel industry. If you’re in the hospitality or tourism industry, having a presence on TripAdvisor is essential. Google Reviews are integrated into Google Maps, making them a valuable tool for businesses with a physical location. Amazon reviews are essential for businesses selling products on the Amazon platform.  No matter which platform you choose, it’s important to actively manage your reviews and respond to both positive and negative feedback. Watch this Focus points Glassdoor, TrustPilot, Yelp These platforms most  use for Leaving and viewing reviesws abouts brands, products, and services. 9. Social Media Live Streams Live streaming has become an increasingly popular way for businesses to connect with their

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Account-Based Marketing Platforms

Account-Based Marketing Platforms in 2023

Web Design /

Top 10 Account-Based Marketing Platforms in 2023 In recent years, account-based marketing (ABM) has emerged as a popular marketing strategy to target and win high-value clients. ABM is a focused approach to B2B marketing that aligns sales and marketing teams and targets a set of high-value accounts with personalized and relevant content. To support this strategy, many marketing technology companies have developed account-based marketing platforms. In this article, we’ll review the top 10 account-based marketing platforms in 2023. Introduction to Account-Based Marketing Account-Based Marketing is a B2B marketing strategy that targets specific accounts or companies, rather than focusing on individual leads. This approach involves creating personalized campaigns and messaging to address the unique needs and pain points of these target accounts. The goal of ABM is to increase the likelihood of closing deals with these high-value accounts, resulting in increased revenue and customer lifetime value. What is Account-Based Marketing Software? Account-Based Marketing software is a tool that helps marketers to execute their ABM strategy more effectively. These tools provide a range of features that help marketers to identify and target high-value accounts, create personalized campaigns, and measure the success of their efforts. Benefits of Using ABM Software There are many benefits to using ABM software, including: Improved targeting: ABM software helps marketers identify and target the accounts most likely to convert, resulting in higher conversion rates and ROI. Personalization: ABM software allows marketers to create highly personalized campaigns and messaging that resonate with target accounts. Better alignment between sales and marketing: ABM software helps to align sales and marketing efforts, resulting in better communication and more effective campaigns. Improved measurement and reporting: ABM software provides detailed reporting and analytics, allowing marketers to measure the success of their campaigns and make data-driven decisions. The Top 10 Account-Based Marketing Software Here are the top 10 account-based marketing software for 2023: MarketingCloudFX MarketingCloudFX is an account-based marketing platform that provides a comprehensive suite of tools to target and engage high-value accounts. The platform uses artificial intelligence to identify accounts with high buying intent and then delivers personalized content to engage those accounts. MarketingCloudFX also offers advanced analytics and reporting to measure the impact of campaigns. Pricing for MarketingCloudFX starts at $2,500 per month. Terminus Terminus is a popular account-based marketing platform that provides account-based advertising, web personalization, and sales intelligence tools. The platform enables marketers to target and engage high-value accounts with personalized ads, website experiences, and sales outreach. Terminus also provides advanced analytics to measure the effectiveness of campaigns. Pricing for Terminus starts at $3,000 per month. 6sense 6sense is an AI-powered account-based marketing platform that helps marketers identify and engage high-value accounts across multiple channels. The platform provides account-based advertising, web personalization, sales enablement, and predictive analytics tools to deliver personalized and relevant experiences to target accounts. Pricing for 6sense is not publicly available. Similarweb Similarweb is a website analytics platform that provides data on website traffic, audience insights, and digital marketing. The platform also offers an account-based marketing solution that enables marketers to identify and target high-value accounts based on their website behavior. Similarweb provides a free trial, and pricing starts at $199 per month. RollWorks RollWorks is an account-based marketing platform that provides account-based advertising, sales enablement, and predictive analytics tools. The platform uses AI and machine learning to identify and engage high-value accounts across multiple channels. RollWorks also offers advanced reporting and analytics to measure the impact of campaigns. Pricing for RollWorks starts at $1,000 per month. HubSpot Account-Based Marketing Software HubSpot is a popular inbound marketing platform that also offers an account-based marketing solution. The platform provides account-based advertising, email marketing, and CRM tools to enable marketers to target and engage high-value accounts. HubSpot also offers advanced reporting and analytics to measure the effectiveness of campaigns. Pricing for HubSpot’s account-based marketing solution starts at $800 per month. Triblio Triblio is an account-based marketing platform that helps businesses reach target accounts across multiple channels, including email, social media, and advertising. It offers a range of features to help businesses personalize their marketing messages, including dynamic content, personalization tokens, and account-based analytics. Triblio also offers advanced reporting and analytics to measure the effectiveness of ABM campaigns. Zymplify Zymplify is an ABM platform that offers a suite of tools to create personalized campaigns for target accounts. The platform provides features like account targeting, lead generation, and sales automation. Zymplify also offers account-based analytics to measure the success of campaigns. LeanData LeanData is an ABM platform that helps companies to identify and engage their target accounts. The platform provides features like account targeting, lead routing, and sales automation. LeanData also offers account-based analytics to measure the effectiveness of campaigns. MadisonLogic MadisonLogic is an ABM platform that provides businesses with a range of features, including account-based advertising, email marketing, and web personalization. The platform uses data analytics to help businesses identify their target accounts and create personalized experiences for them. Land Major Clients with Internet Gurukul Account-Based Marketing Services Internet Gurukul is an ABM service provider that offers businesses a range of services, including account-based advertising, email marketing, and web personalization. The company uses data analytics to help businesses identify their target accounts and create personalized experiences for them.

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Sesense Data Visualization tool

Data Visualization Tools for Your Business in 2023

Marketing /

Top 7 Data Visualization Tools for Your Business in 2023 As we enter a new year, businesses are looking for new and innovative ways to understand and analyze their data. One of the best ways to do this is through data visualization, which allows you to turn complex data into easy-to-understand visuals. In this article, we will look at the top 7 data visualization tools for your business in 2023. What is Data Visualization? Data visualization is a method of presenting data in a visual format such as charts, graphs, and maps. Data visualization tools help to make complex data more understandable and digestible. By using these tools, businesses can easily identify trends and patterns, as well as spot outliers that would be difficult to identify in raw data. Data visualization is essential in making informed decisions based on data-driven insights. What are Data Visualization Tools? Data visualization tools are software applications that allow you to create visual representations of your data. These tools take raw data and turn it into charts, graphs, and other visualizations that help businesses understand their data and make informed decisions. There are many data visualization tools available, each with its own strengths and weaknesses. The 7 Best Data Visualization Tools of 2023 Our favorite tools for data visualization in 2023 are: Tableau – Best for interactive graphs Infogram – Best for linking real-time data Qlikview – Best for ease of use ChartBlock -Best for importing data from multiple sources Datawrapper – Best for personalized data sets Google Charts -Best for compatibility with Google products Sisense – Best for customer support 1. Tableau Tableau is one of the most popular data visualization tools available. It allows businesses to connect to a variety of data sources and create interactive visualizations using a drag-and-drop interface. Tableau is particularly useful for large datasets and has a variety of features for advanced data analysis. It is a popular data visualization tool that is widely used in the business intelligence industry. It allows users to create interactive dashboards and reports from various data sources.  Here are some of the pros and cons of using Tableau: Pros: User-friendly interface Interactive visualization Connects to various data sources Real-time data analysis Customizable dashboards Cons: Expensive Steep learning curve Limited data transformation Security concerns Lack of customizations 2. Infogram Infogram is a data visualization tool that focuses on creating infographics and interactive charts. It has a user-friendly interface that allows businesses to quickly create visualizations using pre-made templates. Infogram is particularly useful for businesses that want to create visually appealing reports or presentations. Here are some of the pros and cons of using Infogram: Pros: User-friendly interface Large template library Integration with other tools Affordable pricing Time-saving Cons: Limited customization options Steep learning curve Limited data import options Limited customer support Limited branding options 3. Qlikview Qlikview is a data visualization tool that allows businesses to create interactive dashboards and visualizations. It has a variety of features for advanced data analysis, including data integration and data modeling.  Qlikview is particularly useful for businesses that need to analyze large datasets and create custom visualizations. Pros: Advanced data analysis capabilities Flexible data visualization options Strong security features Easy data integration Customizable dashboards Cons: Steep learning curve Expensive licensing fees Limited mobile functionality Limited collaboration features Resource-intensive data processing 4.ChartBlocks ChartBlocks is a data visualization tool that allows businesses to create charts and graphs using a drag-and-drop interface. It has a variety of chart types and customization options, making it useful for businesses that need to create a variety of visualizations.  ChartBlocks is also affordable, making it a good option for small businesses. Pros: Easy-to-use interface Customizable chart designs Can import data from various sources Offers a variety of chart types Affordable pricing options Cons: Limited customization options for some chart types Data importing can sometimes be buggy No option to save charts as templates No collaboration features Limited customer support options 5. Datawrapper Datawrapper is a data visualization tool that allows businesses to create interactive charts and maps. It has a user-friendly interface and is particularly useful for businesses that need to create visualizations for online publications.  Datawrapper also has a variety of customization options, making it easy to create visually appealing visualizations. Pros: Easy-to-use interface Wide range of chart types Customizable design options Real-time collaboration with team members Responsive and interactive charts Cons: Limited free plan options Limited data visualization options Limited customization options for free plan No ability to upload custom fonts Limited integration with third-party tools 6. Google Charts Google Charts is a data visualization tool that allows businesses to create a variety of charts and graphs using Google’s chart library.  It is easy to use and has a variety of customization options, making it useful for businesses that need to quickly create visualizations.  Google Charts is also free, making it a good option for small businesses. Pros: Wide range of chart types and customization options. Free to use and integrate with other Google products. Scalable and can handle large datasets. Real-time data visualization capabilities. Easy to embed charts on websites or in other applications. Cons: Requires a Google account to use. Limited offline access to charts. Limited branding options. Limited customer support. Can be challenging for users who are not familiar with Google products or data visualization principles. 7. Sisense Sisense is a data visualization tool that allows businesses to create interactive dashboards and visualizations. It has a variety of features for advanced data analysis, including data integration and data modeling. Sisense is particularly useful for businesses that need to analyze large datasets and create custom visualizations. Pros: Sisense offers a user-friendly interface that allows for easy data visualization and analysis. The tool is highly customizable and allows for integration with various third-party tools and platforms. Sisense provides real-time data processing and enables quick generation of reports and dashboards. The platform is cloud-based, which allows for easy scalability and accessibility from any device. Sisense offers a robust security framework to ensure

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The Best Important tools for help Digital Marketing Journey

Marketing /

[flexy_breadcrumb] Some Important tools to help Digital Marketing Journey Time tracking and invoicing tools Communication tools Project management tools File sharing and storage tools Graphic design tools Writing and editing tools Online marketplaces Accounting software Social media management tools Productivity tools Time tracking and invoicing tools Time tracking and invoicing tools like Toggl and Harvest. These tools help freelancers to accurately track the time spent on projects, create invoices, and manage payments. Toggl 1. Time Tracking: Toggl enables users to track time for tasks and projects and visualize time spent on each. 2. Activity Feed: Toggl provides an activity feed to view team member activities and progress over time. 3. Reports and Dashboards: Toggl provides users with detailed reports and visual dashboards to track progress and analyze data. 4. Task Management: Toggl enables users to create and manage tasks with estimates and due dates. 5. Collaboration: Toggl provides users with the ability to comment and @mention team members on tasks, allowing for seamless collaboration. Harvest 1. Time Tracking: Harvest enables users to track time spent on tasks and projects, as well as create estimates for upcoming tasks and projects. 2. Invoicing: Harvest enables users to create and send invoices to clients and track payments. 3. Expense Tracking: Harvest enables users to track expenses and generate reports with custom filters. 4. Team Scheduling: Harvest enables users to create and track team schedules to ensure that the right people are available at the right times. 5. Dashboard and Reports: Harvest provides users with customizable dashboards and reports to get an overview of their projects and track progress. 2. Communication tools Communication tools like Slack and Zoom. These tools enable freelancers to communicate effectively with clients, collaborators, and team members in real time. Slack 1. Real-time Messaging: Slack provides users with the ability to communicate in real time, allowing for quick and efficient collaboration. 2. File Sharing: Slack enables users to store and share files in one central location, making it easy to access and collaborate on files. 3. Integrations: Slack allows users to integrate with a variety of third-party applications, such as Google Drive and Dropbox, making it easy to access and share data. 4. Channels: Slack allows users to create and join channels, providing an easy way to organize conversations and collaborate on tasks. 5. Search: Slack’s powerful search functionality enables users to quickly find messages, files, and other content. Zoom 1. Video Conferencing: Zoom provides users with high-quality video and audio conferencing capabilities, making it easy to connect with colleagues and clients. 2. Collaboration Features: Zoom enables users to collaborate with team members through screen sharing, annotation tools, and messaging. 3. Security: Zoom provides users with secure encryption, password protection, and waiting rooms to ensure that meetings stay private. 3.Project management tools Project management tools like Trello and Asana. These tools help freelancers to organize and prioritize tasks, set deadlines and track progress on multiple projects. Trello Trello is a free online project management tool that allows users to organize and track projects, tasks, and deadlines. It is designed to help teams collaborate, prioritize work, and stay on top of progress. It includes tools such as boards, lists, cards, and labels that help users collaborate and keep track of their projects. Create boards to easily organize and track projects. Create lists and cards to assign tasks and track progress. Use labels to categorize tasks and prioritize work. Assign due dates and reminders to keep everyone on track. Use checklists to break down tasks into smaller steps. Asana Asana is a cloud-based project management tool that helps teams organize, track, and manage their work. It provides a platform where teams can plan, organize, and collaborate on tasks and projects, and helps keep teams in sync and on track. Asana also provides features such as goal setting, task and project management, task delegation, file sharing, and more. 1. Task and Project Management: Asana enables users to easily create, assign, and manage tasks and projects with team members. 2. Team Collaboration: Asana encourages team collaboration by enabling members to comment, @mention, and share files on tasks. 3. Goal Setting: Asana enables users to create and track team and individual goals, as well as track progress towards those goals. 4. File Sharing: Asana enables users to store and share files in one central location, making it easy to access and collaborate on files. 5. Dashboard and Reports: Asana provides users with an overview of their tasks and projects with customizable dashboards and reports. 4. File sharing and storage tools File sharing and storage tools like Google Drive and Dropbox. These tools make it easy to share documents and collaborate on projects with clients and team members. Google Drive 1. Safety and Security: Google Drive is a secure cloud storage service that encrypts your data and files. It also features two-factor authentication and account recovery services. 2. File Sharing: You can easily share files and folders with other users. You can also set permissions to control who can access and edit your documents. 3. Collaboration: Google Drive allows multiple users to work on the same document simultaneously. It also has a commenting feature that allows team members to leave feedback and comments on documents. 4. Offline Access: You can access your files and documents even when you’re offline. You can also sync your documents to your computer or mobile device so you can work on them without an internet connection. 5. Storage Capacity: Google Drive offers 15 GB of free storage space. You can also purchase additional storage for a low monthly fee. Dropbox 1. Dropbox allows users to store, sync, and share files easily with others. 2. It can be used on multiple devices, including Windows, Mac, Linux, Android, and iOS. 3. Dropbox offers a free basic plan with 2GB of storage, as well as Pro and Business plans with more storage and features. 4. Dropbox features a range of collaboration tools, including file sharing, commenting, and version history. 5. Dropbox also integrates with third-party

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Best Digital Marketing Tools for Web and Graphic Design Professionals

Marketing /

12 Best Digital Marketing Tools for Web and Graphic Design Professionals ProofHub – Proofing tool Adobe Photoshop Freepik 4. Adobe Illustrator – Create logos, icons and sketches Filestage PicsArt Desygner VistaCreate Fotor – Online edit images & design poster, invitation Logaster Mockplus – free online collaborative prototyping tool Marvel – Prototyping tool 1. ProofHub – Proofing tool ProofHub is a cloud-based project management and collaboration tool with a built-in proofing tool for reviewing and approving documents, designs, and other types of files. The proofing tool allows users to leave comments and feedback, track changes, and approve or reject files. It also includes features such as version control, task management, and team collaboration. It is designed to streamline the proofing and approval process for creative and marketing teams. Features:- Learn more about the features that differentiate ProofHub from the competition. Pricing Model  Subscription License Free Starting Price $45 40 projects Unlimited user 15GBstorage Free Trial 2. Adobe Photoshop Adobe Photoshop is a raster graphics editor developed and published by Adobe Inc. for Windows and macOS. It is used for editing and manipulating digital images, and is widely considered the industry standard in image editing software. It offers a wide range of tools and features for image editing, including layers, filters, brushes, selection tools, and more. Photoshop is used by professional photographers, graphic designers, and digital artists, as well as amateurs for a variety of purposes such as photo editing, graphic design, and digital art creation. Photoshop for Designers allows you to: Build confidence in your design skills Enjoy the new insights Create digital artwork based on your drawings Learn from step-by-step instruction A wonderful way to learn and remember Speed up your design process Bring your ideas to life Stay motivated through daily emails and lessons 3. Freepik Freepik is a website that offers a wide variety of free vector graphics, illustrations, icons, and photos for personal and commercial use. The website allows users to search for and download high-quality graphics for use in their design projects without the need for attribution or payment. Freepik also offers a premium subscription service that provides access to even more graphics and design elements. Some Feature ,you can follow:- High-quality graphics: Freepik offers a wide variety of high-quality graphics, illustrations, icons, and photos that are perfect for use in design projects. Free to use: All of the graphics on Freepik are free to use for personal and commercial projects, making it a great resource for those on a budget. Easy to search: Freepik’s website is user-friendly and easy to navigate, making it easy to find the perfect graphic for your project. Regularly updated: The website is regularly updated with new graphics, so users can always find fresh and current designs. Variety of design elements: Freepik offers a wide variety of design elements, including vectors, illustrations, icons, and photos, so users can find everything they need in one place. 4. Adobe Illustrator – Create logos, icons and sketches Adobe Illustrator is a powerful design software that can be used to create logos, icons, and sketches. It is widely used by professional graphic designers, illustrators, and digital artists. Adobe Illustrator offers a wide range of tools and features that allow users to create high-quality vector graphics, which are perfect for creating logos and icons. It also has an intuitive interface that makes it easy to use, even for those who are new to graphic design. Additionally, Adobe Illustrator is compatible with other Adobe products, making it easy to integrate into any workflow. 5. Filestage Filestage is a web-based software that allows teams to collaborate on the review and approval of digital files, such as documents, images, videos, and audio files. It streamlines the review process by allowing team members to comment, annotate, and approve files in one central location. Filestage also allows users to set up custom workflows and access controls so that only the appropriate team members can access and review specific files. It also offers features such as version control, notifications, and analytics to help teams stay on top of their projects. Filestage is designed for businesses, agencies, and teams that need to review and approve digital files efficiently and effectively. Benefits of Filestage:- Streamlined review process: Filestage allows teams to collaborate on the review and approval of digital files in one central location, streamlining the review process and saving time. Customizable workflows: Filestage allows users to set up custom workflows and access controls, so only the appropriate team members can access and review specific files. Version control: Filestage keeps track of all versions of a file, so team members can easily access the most recent version and see the changes that have been made. Notifications: Filestage sends notifications to team members when a file is ready for review or when a file has been approved, keeping everyone informed and on track. Analytics: Filestage provides analytics that give teams visibility into their review process, including how long it takes to review a file and how many files are pending review. This helps teams stay on top of their projects and ensure they are meeting their deadlines. 6. PicsArt PicsArt is a photo editing and graphic design app available for mobile devices and computers. It offers a wide range of tools and features that allow users to edit and enhance their photos, create collages, and add text and stickers to their images. PicsArt also allows users to draw and paint using a variety of brushes and tools, making it a great app for creating digital art. Additionally, PicsArt has a built-in camera that allows users to take photos and edit them in real-time. PicsArt also offers a community feature that allows users to share their creations and discover new content. 10 benifit of PicsArt Photo editing tools: PicsArt offers a wide range of tools and features that allow users to edit and enhance their photos, including filters, crop, and adjust color and lighting. Collage maker: PicsArt has a collage maker that allows users to easily create collages of multiple photos. Drawing

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What Is Amazon Marketing Services and How to Use It to Boost Your Income

E-commerce /

What Is Amazon Marketing Services and How to Use It to Boost Your Income: Amazon Advertising Products Sponsored Products Sponsored Brands Sponsored Display Amazon Stores Audio Ads Video Ads Custom Advertising Amazon DSP Amazon Attribution How to Qualify for Amazon Marketing Services Seller Central Vendor Central Advantage Central Kindle Direct Publishing (KDP) Amazon Marketing Services Best Practices Do Your Research Highlight the Right Products Establish a Budget Hire an Influencer Optimize What products are converting best Your most popular colors or product models Which ads are performing best for specific products The keywords that are working best What copy gets the best click-through rates How to Optimize Your Amazon Ad Campaigns?  Be Consistent Use the Best Keywords Use a Combination of Interest-Based and Product-Based Targeting Optimize Your Video Ads Optimize Your Ad Headlines and Copy Frequently Asked Questions What Is Amazon Marketing Services and How to Use It to Boost Your Income In today’s digital age, businesses need to explore various advertising options to gain exposure and grow their customer base. Amazon Marketing Services (AMS) is a powerful advertising platform that can help businesses increase their sales and visibility on Amazon. In this article, we’ll discuss what AMS is, the different advertising products it offers, and how to use them effectively to boost your income. What is Amazon Marketing Services? Amazon Marketing Services is an advertising platform that allows businesses to promote their products and reach potential customers on Amazon. With AMS, businesses can create ads that appear on Amazon search results pages and product detail pages, target specific keywords and products, and track their performance. AMS offers a range of advertising products that cater to different advertising goals and budgets. Amazon Advertising Products Around the world, Amazon has more than 300 million active consumer accounts (Q1 2020 Amazon earnings release). With so many data points, it should come as no surprise that Amazon is aware of consumer motivations, brand engagement, and online shopping patterns. Amazon sellers can reach their target audience by advertising on Amazon, which offers a variety of products to help you meet your advertising objectives at every point of the customer journey. Sponsored Products Sponsored Products are pay-per-click ads that appear in search results pages and product detail pages on Amazon. These ads allow businesses to promote individual products and target relevant keywords that shoppers are searching for on Amazon. Sponsored Products are an effective way to increase product visibility and drive sales. Sponsored Brands Sponsored Brands are ads that appear at the top of search results pages and showcase a business’s brand logo, custom headline, and up to three products. These ads allow businesses to increase brand awareness and promote multiple products at once. Sponsored Brands are ideal for businesses that want to promote their brand and product line. Sponsored Display Sponsored Display ads allow businesses to retarget shoppers who have viewed their products or similar products on Amazon or other websites. These ads appear on Amazon and other websites and can be targeted based on interests, products, and audience segments. Sponsored Display is an effective way to reach customers who have shown interest in a product and encourage them to make a purchase. Amazon Stores Amazon Stores are customizable, branded storefronts on Amazon that allow businesses to showcase their products and brand. With Amazon Stores, businesses can create an immersive shopping experience for customers and drive brand awareness and loyalty. Audio Ads Audio Ads are ads that appear on Amazon Music and Audible. These ads allow businesses to reach customers who are listening to music or audiobooks on Amazon and promote their products or services through voice ads. Video Ads Video Ads are ads that appear on Amazon’s website and mobile app. These ads allow businesses to promote their products through video content and showcase their brand in a visually engaging way. Custom Advertising Custom Advertising allows businesses to create custom ad campaigns that are tailored to their specific advertising goals and budgets. With Custom Advertising, businesses can choose the ad format, targeting options, and ad placement that best suits their needs. Amazon DSP Amazon DSP (Demand-Side Platform) is a programmatic advertising platform that allows businesses to reach potential customers across the web. With Amazon DSP, businesses can target audiences based on demographics, interests, and behaviors, and track their performance across various channels. Amazon Attribution Amazon Attribution is a tool that allows businesses to measure the impact of their non-Amazon advertising campaigns on Amazon sales. With Amazon Attribution, businesses can track how their advertising campaigns on Google, Facebook, and other platforms are influencing Amazon sales and optimize their advertising strategies accordingly. How to Qualify for Amazon Marketing Services Before you can start using Amazon Marketing Services, you need to qualify for it. Amazon offers different advertising options for different types of sellers and vendors. Here are some of the different options: Seller Central If you are a third-party seller on Amazon, you can use Amazon Marketing Services through the Seller Central platform. To qualify for this, you need to have an active seller account with a Professional Selling Plan. Vendor Central If you are a first-party seller on Amazon, you can use Amazon Marketing Services through the Vendor Central platform. To qualify for this, you need to be invited by Amazon to become a vendor. Advantage Central If you are an author or publisher, you can use Amazon Marketing Services through the Advantage Central platform. To qualify for this, you need to have a published book on Amazon. Kindle Direct Publishing (KDP) If you are a self-published author, you can use Amazon Marketing Services through the Kindle Direct Publishing platform. To qualify for this, you need to have a published book on Amazon. Amazon Marketing Services Best Practices Now that you know how to qualify for Amazon Marketing Services, let’s discuss some best practices for using this platform effectively. Do Your Research Before you start running ads on Amazon Marketing Services, it’s important to do your research. Here are some things you should

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What Are AI Images How Professionals Use AI Images In Marketing

What Are AI Images? How Professionals Use AI Images In Marketing

Leave a Comment / Marketing /

What Are AI Images? How Professionals Use AI Images In Marketing With the advent of technology, Artificial Intelligence (AI) has revolutionized the world of marketing. One of the most significant advancements in AI images. These are images created using AI algorithms, which have the potential to transform marketing campaigns. In this article, we will explore what AI images are, how professionals use them in marketing, their pros, and cons, whether or not you should use them, and finally, provide some tips for using AI images effectively. With the advent of technology, Artificial Intelligence (AI) has revolutionized the world of marketing. One of the most significant advancements in AI images. These are images created using AI algorithms, which have the potential to transform marketing campaigns. In this article, we will explore what AI images are, how professionals use them in marketing, their pros, and cons, whether or not you should use them, and finally, provide some tips for using AI images effectively. What are AI Images? AI images refer to images generated by computer algorithms that are trained to recognize patterns, textures, and objects. They are also known as synthetic images, as they are not taken with a camera or drawn by an artist but rather created by a machine. AI images are created using deep learning, a type of AI that uses neural networks to analyze and learn from vast amounts of data. AI algorithms can create images of people, objects, and even entire scenes that look highly realistic. How Professionals Use AI Images In Marketing The use of AI images in marketing is increasing day by day. Marketers are using AI images in various ways to enhance their campaigns, such as: 1. Personalization AI images can be used to personalize the content of the marketing campaign. Personalization has become a vital aspect of modern marketing, and AI images can be used to create customized images that cater to individual preferences. 2. Targeted Advertising AI images can be used to create targeted advertising campaigns that reach the right audience. With the help of AI algorithms, marketers can identify the preferences and interests of their target audience and create images that resonate with them. 3. Social Media Marketing Social media marketing is another area where AI images are widely used. With the help of AI algorithms, marketers can create images that are optimized for social media platforms, leading to increased engagement and higher click-through rates. 4. Product Visualization AI images can be used to create realistic product images that help customers visualize the product. For example, using AI images, marketers can create images of how a piece of furniture would look in a customer’s home. Pros and Cons of AI Images AI makes it easier to swiftly develop graphics without a design team. You can use AI to have them ready in a matter of minutes, whether you need to add some vibrant photos to your emails or something to liven up a blog article. Pro: AI images are efficient. Without a design team, AI makes it simple to quickly generate graphics. You can utilise AI to have them generated in minutes, whether you need something to liven up a blog article or want to add more beautiful photos to your emails. Pro: You can save resources The majority of AI tools don’t require membership and are free to use. You can create graphics as needed and save time and money instead of spending time and money on a designer, especially if you just occasionally utilise photos. Pro: AI is responsive. AI generators provide you the option to customise each image’s finer characteristics. The subject, colours, and style are all up to you, and there are countless different possibilities Like any technology, AI images have their pros and cons. Here are some of the advantages and disadvantages of AI images: Pros AI images can be generated quickly and at a low cost. They can be used to create highly personalized content. AI images can be used to create images of objects or scenes that are difficult to photograph or create manually. They can be used to create realistic product visualizations. Con: You must assess AI image quality Although AI generators can produce beautiful photos, they aren’t flawless. To make sure the generator didn’t make a mistake, you must continue to evaluate each one. Con: AI data sets are limited There’s a risk you won’t find the precise style you’re hunting for because statistical models only comprise chosen content. While some algorithms are more sophisticated than others, they all use already-created works of art to produce yours.   In the long run, a design team can be a better investment if you want totally personalised visuals. Should I Use AI Images? 3 Tips For Using AI If you’re considering using AI images in your marketing campaigns, here are some tips to keep in mind: 1. Use AI images selectively While AI images can be highly effective, they may not be appropriate for all marketing campaigns. Use them selectively and make sure they fit the context of your campaign. 2. Balance AI images with other types of content To avoid overusing AI images, balance them with other types of content, such as photographs or hand-drawn images. 3. Use high-quality AI image generators Not all AI image generators are created equal. Make sure to use high-quality generators that create realistic and authentic images. AI Image Generators AI image generators are computer programs that use AI algorithms to create images. These generators are becoming increasingly popular in marketing campaigns due to their ability to create customized and personalized images. However, not all AI image generators are created equal, and some are more effective than others. In this section, we will explore some popular AI image generators and provide tips on how to choose the right one for your marketing campaign. AI Image Generators: The Future of Digital Art In recent years, Artificial Intelligence (AI) has revolutionized many industries, and the world of art is

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