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Internet Gurukul: Best Performance Marketing Agency in India

March 2024

How to Get Your First Five Customers

How to Get Your First Five Customers in 10 Steps

Marketing /

How to Get Your First Five Customers in 10 Steps Discover how to get your first five customers in 10 easy steps. This blog post, based on the book ‘100 Million Dollar Leads,’ guides you through the process of compiling a list of potential leads, personalizing your message, creating scarcity, and much more. Start your journey towards successful networking today. Step 1: Compile a List The first step is to compile a list of potential leads. This list will be made up of three parts: Email Contacts: Go to your email account and pull all the contacts you have ever messaged or emailed. Social Media Contacts: Visit every single social media profile that you have. Write down every follower that you can direct message. Phone and Personal Contacts: Pull out your phone and export your contacts. Combining all three of these lists will give you significantly more leads than you initially thought. Step 2: Choose a Platform Now that you have all these contacts, you must choose one platform to start messaging or emailing them. Start with the platform where you have the most contacts. This could be Instagram, email, or even your phone contacts. Step 3: Personalize Your Message When reaching out to a person or prospect, it’s important to personalize your message. Take 30 seconds to look at someone’s profile and find something you have in common. This could be anything from a recent life event to a shared interest. Use this as your primary message when reaching out. Step 4: Reach Out Reach out to 100 people every single day. It may seem daunting at first, but remember, everything must be hard before it can be easy. Just get over the hump and send that first message. Step 5: Warm Them Up If they reply, you need to warm them up. I use a framework that I call ACA: Acknowledge, Compliment, and Ask. For example, acknowledge something about them, compliment them on it, and then tie your ask to the compliment you just gave them. This will lead them to the service you sell. Step 6: Invite Their Friends While you’re having these conversations, remember, you’re not selling anything yet. You’re just asking a question. They’re going to tell you stuff, and then you’ll casually ask, “By the way, do you know anyone who’s looking for X, Y, and Z? Because I’m opening up a few slots to help people do exactly that.” You’re just asking them if they know anybody. Since you’re friends with them and since you’re contacts, you’re asking them for a favor, not asking them to buy from you. Step 7: Transition from Lead to Engaged Lead If they express interest in what you’re selling, they’ve transitioned from a lead to an engaged lead. A lead is someone you can contact. An engaged lead is someone you can contact who has shown interest in what you sell. Step 8: Make an Offer They Can’t Refuse To get them to buy from you, you’re going to give them the easiest offer in the world to say yes to – you’re going to make it free. They probably know that you’re not that experienced. Just be honest. The reason we do it for free is you say, “Hey, I’m gonna do all this stuff for free as long as you promise to do three things: one, you use my service; two, you give me feedback on it; and three, leave a killer review if you think it deserves one.” Step 9: Learn and Improve The reason I want you to start with that is that one, it’ll get you more reps; two, you probably suck; three, you need to learn how to suck less. And you suck less by doing more. It’s way easier to get more people to work with you if you lower the barrier to free. You’re getting the better end of the deal. Step 10: Launch Your Product The launch of my second book, “100 Million Dollar Leads,” is a testament to this process. The event itself, where I’ll be launching it on Saturday, August 19th, will be bananas. I’ve spent over a million dollars on the event itself, and I’m going to be giving away a secret thing that I’ve been working on for over four years to everyone who’s there with me live. Step 11: Understand the Value of Free Warren Buffett once offered to work for Ben Graham, the GOAT of investing, for free. Graham responded that Buffett was overpriced. Why? Because Graham knew that he would have to invest more in getting Buffett good enough to work for him. The same principle applies here. Your customers are very much because they are exchanging something for your service – their time and effort. Just because you’re not getting paid doesn’t mean it’s free. But it is monetarily free. Step 12: Ask for Referrals Ask your contacts if they know anybody who is struggling with a particular problem and looking to achieve a specific outcome in a certain time frame. You’re taking on five case studies for free because that’s all you can handle. You just want to get some testimonials for your service or product. Be honest, because this is your first business and you have no idea what you’re doing, so you better not take more than five customers. Step 13: Use Testimonials Use testimonials to show that your service works across different scenarios. If they say they don’t know anyone, ask them if they know anyone they dislike. That’s when you’ll sometimes get the real response. Step 14: Simplify Your Pitch If you don’t have time to say all of those things, just say, “I help the type of customer get dream outcome in a period without effort and sacrifice, and I guarantee XYZ to decrease risk.” Step 15: Understand the Hidden Costs If people don’t want to work with you even for free, then ask them why. The reason that someone tells you they

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Retention Marketing

Understanding Retention Marketing: A Comprehensive Guide

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Understanding Retention Marketing: A Comprehensive Guide We delve into the world of Retention Marketing. We will explore its definition, importance, and the tools used in this marketing strategy. What is Retention Marketing? When we think about marketing, the first thing that comes to mind is acquiring new customers. Most of our focus and budget are directed toward acquisition marketing. However, it’s equally important to focus on Retention Marketing. Retention Marketing is the process of keeping old customers. These are customers who have already been acquired. The goal is to retain them, but this can only be achieved if they are satisfied. This requires the development of certain processes and strategies, which we will discuss in detail. Customer Acquisition vs Retention To understand Retention Marketing better, let’s first differentiate it from Customer Acquisition. Customer Acquisition Customer Acquisition is the process of getting new customers. This could be through leads or sales. Any strategy, budget allocation, or marketing effort that brings in new customers falls under Acquisition Marketing. Customer Retention On the other hand, Customer Retention is the process of keeping old customers. These are customers who have already been acquired. The aim is to retain them, but this can only be achieved if they are satisfied. For instance, if we are a digital marketing agency with clients with whom we are working, and we want them to stay with us for the next quarter or even the next year, we need to provide them with services and build a system that will retain them. Why Retention Marketing? You might wonder why we are associating marketing with retention. The reason is that different strategies, types of budgets, and resources are used in Retention Marketing. One important thing to note is that acquiring a new customer costs more than retaining an old customer. For example, if a client in our agency is giving us Rs 50000 per month, the cost of acquiring a new customer would include meetings, deploying resources, prospecting, and marketing. In contrast, the cost of retaining an old customer involves developing a process to satisfy them. Unless they are satisfied, they will not retain you. Therefore, to satisfy them, different strategies are employed in Retention Marketing. Key Metrics in Retention Marketing When we talk about retention, there are three very important metrics that you need to understand. These are the Retention Rate, Churn Rate, and Customer Lifetime Value. Retention Rate The Retention Rate is a metric that measures the percentage of customers retained over a certain period. For example, if you want to find the retention rate from 1st January 2023 to 30th December 2024, you would calculate the number of customers at the end of the period divided by the number of customers at the start of the period, multiplied by 100. This metric is not only applicable to physical customers but can also be calculated for app users or subscribers of a service like Canva. The retention rate becomes even more important for Software as a Service (SaaS) products, where the goal is not just to get someone to install your product but to continue using it. Churn Rate The Churn Rate is another important metric in retention marketing. It measures the percentage of customers that you’ve lost. For example, if you had a customer base of 10 million and you lost 2 million, your churn rate would be (2 million / 10 million) * 100 = 20%. This is a negative metric, and the goal is to keep this as low as possible. Customer Lifetime Value (CLV) The Customer Lifetime Value measures the total revenue you can expect from a customer throughout their lifetime. For example, if a customer first bought something worth $10 from you, then bought something worth $5, and then something worth $100, their CLV would be $115. These three metrics are very important when it comes to retention marketing. They provide valuable insights into how well you’re retaining customers and the revenue you can expect from them. Building a Retention Marketing Ecosystem Now, let’s discuss the tools and systems required to build a robust Retention Marketing system. Customer Relationship Management (CRM) Understanding CRM is crucial for retention marketing. CRM is where the data of your customer base resides. To retain customers, you need to provide them with offers and personalized templates. You might need to send them newsletters or other communications that make them feel valued and encourage them to stay with you. Segmentation Segmentation is a part of CRM. It allows you to create segments of your customers. For example, if a customer has bought a particular product from you, you can offer them a 15% discount on a related product. This personalized approach can help convert and retain customers. Communication Channels Whether it’s through WhatsApp, SMS, or notifications, all these communication channels are part of the retention marketing ecosystem. You need to have an understanding of these platforms to effectively communicate with your customers. Automation Automation is another important aspect of retention marketing. When you fire up the automation, it will inform your customers about coupons and offers through email marketing or WhatsApp marketing. Understanding automation is crucial to retaining customers. The Importance of Retention Marketing Many times, within digital marketing, we focus only on acquisition marketing. However, understanding the business and recognizing the need for retention marketing is equally important. Retention marketing is a combination of all the things that allow you to utilize your budget effectively. The cost of acquiring a new customer should be higher than retaining an old customer, which is why you should focus so much on retention marketing. How can I personalize my offers to customers? Personalizing offers to customers involves understanding their needs, preferences, and behaviors. Here are some steps you can take: Segment Your Customers: Group your customers based on shared characteristics such as demographics, buying behavior, product preferences, etc. This allows you to tailor your offers to each group’s specific needs and interests. Leverage Customer Data: Use data from past purchases, browsing history, and

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Understanding Performance Marketers

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Understanding Performance Marketers In this blog, we are going to discuss who performance marketers are and what characteristics they possess. Who are Performance Marketers? Performance marketers are those who have a significant amount of experience in their field. This experience is not something that can be gained overnight or within a few months. It requires time and patience to become a better performance marketer. Characteristics of Performance Marketers The first point to understand is that performance marketers have a sound understanding of business. They understand the key pieces of a business, they are skilled in market research, and they have a good understanding of their target group, which we often refer to as our audience. Performance marketers also have a sound knowledge of tools like Google and Facebook Ads. However, these skills are not built overnight. Even if you have completed a course of two or three months or even six months, it does not mean that you have become a performance marketer. You will only be able to call yourself a performance marketer when you have experience in all these areas and can use them collectively to drive growth for a business. Connecting the Dots in the Ecosystem Performance marketers are not just focused on one platform. They focus on all the opportunities available and interlink them to maximize the performance of the ecosystem. The result, whether it’s leads or conversions, is achieved by using the entire ecosystem to its full potential. Focus on Collective Results Performance marketers do not focus on individual campaigns. Instead, they always look at the collective results. For example, let’s say we ran 15 campaigns on Facebook in a month. A performance marketer would not just look at what happened each day, how many leads were generated, or what the cost per lead was. They would look at the collective result of all 15 campaigns over the month. Importance of Data Sources Data sources are also very important for performance marketers. They believe in data and make data-driven decisions. For example, if you have a website and you find that there are no blogs on the website, you are missing out on a very important potential. By creating blogs, you can rank for various keywords and generate a lot of traffic to your website. Based on the interaction of the traffic on your website, you can create audiences and market them through different platforms. In conclusion, performance marketers connect the dots in the ecosystem, focus on collective results, and understand the importance of data sources. They use all these strategies to drive growth for a business. Resource Allocation and Reporting Skills Performance marketers have excellent skills in budget allocation. They know how much to invest in different platforms like Facebook and Google Ads. This understanding comes from their experience and the data they have collected over time. Data-Driven Decisions Performance marketers believe in data. They make data-driven decisions. They understand the importance of having multiple data sources and they know how to develop these sources. They understand what the data is telling them about their key metrics and where their focus should be. Reporting Skills Performance marketers are strong in reporting skills. They can understand data, interpret it, and prepare reports based on it. They can identify the sources of data and understand what the data is telling them. In conclusion, performance marketers focus on collective results, understand the importance of data sources, and have strong reporting skills. They use all these strategies to drive growth for a business. Performance Marketing is a digital marketing strategy where advertisers pay only when specific actions are achieved. These actions can include clicks, leads, sales, or other desired customer behaviors. It’s a cost-effective approach that allows for real-time tracking, targeted reach, and data-driven decision-making. To become a performance marketer, you can follow these steps: Learn the Basics: Understand the fundamentals of digital marketing, including SEO, SEM, email marketing, content marketing, and especially performance marketing. Acquire Technical Skills: Familiarize yourself with various digital marketing tools and platforms like Google Ads, Facebook Ads, and analytics tools. Get Certified: Many online courses offer certifications in digital and performance marketing. These can help validate your skills and knowledge. Gain Experience: Practical experience is crucial. Seek internships or entry-level positions in digital marketing to gain hands-on experience. Stay Updated: The digital marketing landscape is always evolving. Stay updated with the latest trends, tools, and best practices. Benefits of Performance Marketing: Measurable ROI: Performance marketing allows for real-time tracking of campaign performance. This enables marketers to measure the return on investment (ROI) accurately. Cost-Efficiency: Since you only pay when a specific action is completed (like a click, lead, or sale), it can be a more cost-effective way to reach your marketing goals. Targeted Reach: Performance marketing campaigns can be highly targeted to reach specific audiences, increasing the likelihood of conversions. Flexibility and Adaptability: Performance marketing campaigns can be adjusted in real time based on their performance, allowing for optimization and improvement. Data-Driven Decision Making: Performance marketing is heavily reliant on data, enabling marketers to make informed, data-driven decisions. Scalability: As performance marketing is results-based, it allows businesses to scale their efforts in line with the success of their campaigns. Measuring the Success of a Performance Marketing Campaign: Choose an Attainable Goal: Start by setting a clear, achievable goal for your campaign. This could be increasing website traffic, generating leads, boosting sales, or promoting brand awareness. Set a time frame: Define a specific period during which you will track and analyze the performance of your campaign. Determine Metrics: Decide on the key performance indicators (KPIs) that align with your campaign goal. These could include metrics like click-through rates, conversion rates, cost per action, etc. Create a Reporting Template: Develop a template or dashboard where you can track and visualize your KPIs. Collect and Analyze Data: Use analytics tools to collect data and analyze your campaign’s performance against your KPIs. This will help you understand whether your campaign is successful and where improvements can

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The Power of Digital Marketing in 2024

The Power of Digital Marketing in 2024: A Comprehensive Guide

Marketing /

The Power of Digital Marketing in 2024: A Comprehensive Guide Digital marketing is not just a skill, it’s a gateway to new opportunities. With friends who are barely 20 years old earning more than 1 lakh per month, it’s evident that digital marketing is a lucrative field. Four years ago, I was a broke 19-year-old college student. Today, I run a successful digital marketing agency in Bangalore, generating 10 lakhs per month. The Journey to Becoming a Highly Paid Digital Marketer If you’re looking to become a highly paid digital marketer in 2024, here’s a simple five-step guide to help you get started: Step 1: Understand the Basics Digital marketing is a vast field with various types, platforms, strategies, and end goals. The first step is to understand the basics of all the different types of digital marketing. This includes everything from social media marketing to email marketing, landing page optimization, lead generation, blogging, SEO, and much more. Neil Patel’s website offers an amazing blog that provides a comprehensive overview of digital marketing. It’s a great resource to gain a basic understanding of the field. Step 2: Get Certified Google offers a professional certificate course on digital marketing that you can complete in just a few hours. This course will help you understand why digital marketing is important for businesses and how you can use it to help businesses attract more customers and generate more revenue. Step 3: Learn the Keywords In the world of digital marketing, keywords are crucial. From pay-per-click campaigns to cost-per-landing views and cost-per-page views, there are numerous keywords that you need to familiarize yourself with. When you enter a career in digital marketing, these keywords will be thrown around frequently. To succeed, you need to have a basic understanding of all these keywords and what they mean. Step 4: Stay Updated with Current Trends Keeping up with the current trends affecting the digital marketing industry is equally important. However, it can be overwhelming as there’s something new every day. This is where marketing reports can be of great help. HubSpot’s annual ‘The State of Marketing’ report is an excellent resource for aspiring digital marketers. This report dives deep into the trends and provides an in-depth look at the shifts shaping marketing this year. One of the intriguing sections of the report discusses AI tools for efficiency. It’s fascinating to see how much potential AI has for marketing, from automating repetitive tasks to identifying and qualifying leads. Step 5: Leverage AI to Work Smarter AI has immense potential in the field of marketing. It can automate repetitive tasks, identify and qualify leads, and much more. By leveraging AI, you can save time and work smarter. To dive deep into marketing trends and discover the best business strategies for 2024, check out HubSpot’s 2024 ‘State of Marketing’ report. It’s available for free download. Digital marketing is a dynamic and exciting field. With the right knowledge and skills, you can transform your life as I did. So, hit that like button, keep watching, and embark on your journey to becoming a highly-paid digital marketer in 2024. Step 2: Specialize and Build Expertise In 2024, being a typical digital marketer won’t cut it. You need to specialize in a niche and build your expertise in it. For instance, you could refer to HubSpot’s report on the fields of digital marketing that generate the most ROI for businesses. SEO tops the list, followed by other fields. Choose a field that aligns with your interests. It could be SEO, LinkedIn optimization, social media content, paid advertising, or any other type. Remember, it’s all about interest. You don’t need to do something you don’t enjoy. Learning Resources Learning is simple. You can find many resources on YouTube, Udemy, and various blogs. Neil Patel and Seth Godin, for example, have excellent blogs about digital marketing. These resources will give you a broader perspective on why marketing is important and how to become a better marketer overall. Search for courses on YouTube such as “search engine optimization course,” “LinkedIn marketing course,” “YouTube marketing course,” or “Instagram growth strategy.” You’ll find amazing courses that will help you start learning for free. Choose the Right Mentors There’s a lot of noise on YouTube about what you can and cannot do with digital marketing. It’s essential to pick a few people who have years of experience in this field and learn from them. Don’t be swayed by the number of subscribers a person has. A course or video with fewer views could be more valuable. Learn from Case Studies While you’re learning, make an account on Twitter and search for your field of interest. You’ll find accounts of professionals running campaigns in this field for their clients and sharing their learnings. This is a brilliant way to learn from case studies and apply those learnings in your work. Make it a habit to read 10 threads or case studies every day. Document Your Learnings While you’re learning, it’s equally important to note things down. Our brain is great at coming up with ideas but not so good at storing them. Use a tool like Notion to write down what you’re learning every day. Be specific about it. If you do this every day for the next 90 days, you’ll have built a complete directory, a second brain for yourself to learn things from. Step 3: Apply Your Knowledge The third step, which is probably the most important, is to start applying what you’ve learned. Step 4: Apply Your Learnings The next step is to start applying your learnings. This can be done by working on projects, either your own or those of companies. For instance, I once worked with a company I found on AngelList, helping them run their Facebook ads for modest pay. The goal here isn’t to earn money but to apply your learnings and see how effective your thought process is. Internships and Case Studies Get your foot in the door with internships

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Marketing Strategies for hair Salons

Effective Marketing Strategies for Hair Salons

Marketing /

Effective Marketing Strategies for Hair Salons Explore effective marketing strategies for hair salons in this comprehensive guide. Learn about local SEO, upselling, website creation, social media ads, and more. Perfect for salon owners looking to attract new customers and grow their business Local SEO and Google My Business Most salon customers come from nearby locations. Therefore, the first step in marketing your hair salon is to list your business on Google My Business. This local listing ensures that when someone searches for “salon near me,” your salon appears in the search results. After listing, you need to optimize your listing to appear at the top of search results. This optimization is crucial as it directly impacts your business visibility. If your salon offers services at a lower price point, such as haircuts for 30-40 rupees, and you are unable to upsell the customer, running ads might not be beneficial. Upselling and Advertisements However, if you can upsell and your services are more expensive, for example, if you’re charging 200-250 rupees for a haircut and the average customer spends around 300-350 rupees, running ads on local SEO can be a viable option. Website and Booking System If your salon operates in this price segment, consider creating a website with a booking system. A well-designed website increases trust among potential customers and gives the impression of a well-established brand. Social Media Ads and Offers To attract customers, apart from local SEO, you can run social ads where you can showcase your offers. For instance, if you’re running an offer for hair smoothing at 2500 rupees and your target audience is within a 4-5 km radius of your salon, you can display ads on Facebook and Instagram. These ads can be in the form of video content, and potential customers can contact you directly through DMs. Implementing a chatbot on your social media platforms can facilitate bookings, and you can even accept payments through these platforms. How can I create a website for my salon? Sure, here’s the revised version of the guide without any links: Creating a website for your salon can be a great way to attract more customers and showcase your services. Here’s a step-by-step guide on how you can create a professional website for your salon: Research Website Design Trends: Look at other successful salon websites to get inspiration. Choose a Domain Name: Decide on a professional web address for your salon. Pick a Website Builder: Choose a website builder that fits your salon’s needs. There are many good website builders for salons available today that allow you to create a professional-looking website yourself without the need for any technical skills. Design Your Site: Design your new salon website. Make sure your website reflects the experience you want your salon to deliver. Accept Online Bookings and Payments: Implement a booking system on your website. This will increase trust among potential customers and give the impression of a well-established brand. Nail Your SEO: Optimize your website for search engines. This will help your website rank higher in search results, making it easier for potential customers to find your salon. Remember, creating your salon’s website yourself will for sure be the cheapest solution if you think about money investment alone. However, if you take into account the total cost of your time as well as how much sales the website will generate for you in the future if done by a pro, you may be better off giving it to a marketing agency for salons. What are some other ways to market my hair salon? Here are some additional marketing strategies for your hair salon with examples: Referral Programs: Encourage your existing customers to refer their friends and family to your salon. For example, you could offer a discount or a free service to the customer who brings in a referral. Loyalty Programs: Reward your regular customers with a loyalty program. For instance, after ten haircuts, the eleventh could be free. This not only encourages repeat business but also makes your customers feel valued. Partnerships with Local Businesses: Partner with other local businesses to cross-promote each other. For example, a local gym could distribute discount vouchers for your salon, and in return, you could offer a discount to gym members. Seasonal Promotions: Run promotions based on seasons or holidays. For instance, offer a discount on hair coloring services in the summer or a special package for bridal hair styling during the wedding season. Social Media Contests: Run contests on your social media platforms where customers can win free or discounted services. For example, a “best selfie” contest where customers post a selfie after getting their hair done at your salon and tag your salon’s social media account. Email Marketing: Collect email addresses from your customers and send them regular newsletters with special offers, new services, or salon news. For example, if you’re introducing a new hair treatment, let your customers know through an email blast. Community Involvement: Participate in community events or sponsor local sports teams. This not only gets your salon’s name out there but also shows that you’re invested in your local community. Remember, the key to successful marketing is to understand your customers’ needs and preferences. Test different strategies, see what works best for your salon, and don’t be afraid to get creative! How can I create a referral program for my salon? Choose Your Referral Rewards: Determine what a referral is worth to your business. For example, you might offer a free $10 gift card or a small service discount for every new referral. Iron Out the Details of Your Program: Decide who qualifies for the referral program, how long it will take to deliver rewards, whether there will be a limit on how much clients can earn through the program, and whether referred clients need to meet a minimum to qualify for rewards. Be clear in writing out the terms and conditions to protect your business. Add the Referral Field to Your Intake Form: This

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