August 2024

Digital Marketing Course Syllabus (2024) If you’re aiming to become a job-ready digital marketer in 2024, having a clear and structured learning path is essential. This is where a comprehensive digital marketing syllabus and course curriculum come into play, providing the clarity you need on the key topics to master. With experience in training over 10,000+ digital marketing students at Internet Gurukul, I’ve meticulously crafted this syllabus to guide you. By following this syllabus, you’ll acquire all the critical skills and knowledge necessary to position yourself among the top 1% of digital marketers in India. A digital marketing course is suitable for anyone looking to enhance their digital marketing skills or start a career in this dynamic field. Whether you’re a professional, entrepreneur, student, or someone aiming to advance their career in marketing, this syllabus will provide you with the insights and expertise needed to succeed. Digital marketing is a complex field that encompasses various specialized areas. Internet Gurukul’s digital marketing training course provides an opportunity to learn about all aspects of digital marketing, including its tools, strategies, and tactics that experienced marketing professionals currently use in the industry. Here’s a summary of the different modules offered in Internet Gurukul’s digital marketing syllabus. Digital marketing course syllabus Introduction To Digital Marketing Website Planning & Analysis Search Engine Optimization Search Engine Marketing Social Media Marketing Generative AI in digital marketing (New) Google Tag Manager Display Advertising e-Commerce Marketing Mobile Marketing App Store Optimization Content Marketing & Blogging Online Reputation Management Affiliate Marketing Email Marketing Influencer Marketing Marketing & Sales Automation Growth Hacking Web Analytics Video Advertising Module 1: Introduction To Digital Marketing The first module focuses on delivering advertising through digital channels. The course offers an overview of how it equips students with the necessary skill sets to create a successful online marketing strategy. What you’ll learn: The definition of digital marketing The importance of businesses running online marketing campaigns Comprehending how digital marketing benefits businesses The goals behind creating a website The responsibilities of a digital marketer An introduction to online advertising Various revenue models are available Creating a successful digital marketing strategy Module 2: Website Planning & Analysis The module will guide how to plan the website creation process to avoid problems such as low speed and poor navigation. The focus is on creating an intuitive and user-friendly website.  What you’ll learn: Up-to-date website development trends Definition and importance of domain names and extensions Identifying the best hosting servers Understanding various server types Utilizing a content management system Popular user experience trends Defining website objectives Essential steps in website creation Conducting a comprehensive SEO audit Module 3: Search Engine Optimization In this module, participants will be exposed to various forms of SEO, including on-page and off-page SEO. The module will also cover creating a link tree to improve website ranking.  What you’ll learn: An Overview of SERP and SEO Gaining insight into search engine operations Traffic and its meaning Different types of keywords Techniques for identifying the best keyword  Strategies for keyword optimization Content planning and optimization Internal linking and its importance Techniques for creating effective meta tags Module 4: Search Engine Marketing Various advertising types and implementation approaches will be covered in this module, providing comprehensive knowledge of search engine marketing. What you’ll learn: Introduction to Google AdWords Techniques for creating effective ad campaigns Overview of Microsoft AdCenter Finding the appropriate budget for ad campaigns Understanding your target audience for better results Using dynamic ads to improve ad performance Explanation of display advertising and its benefits Methods for remarketing and its importance Conversion tracking techniques to measure success Different automation strategies for better ad management Explanation of Ad Rank and its Importance Overview of different pricing models such as CPC, CPM, and CPA Module 5: Social Media Marketing The module will provide instruction on utilizing social media platforms’ data analytics tools to track ad campaign performance. It will also cover techniques for communicating with existing and potential customers through promotional efforts. What you’ll learn: Introduction to various social media platforms Techniques for achieving high user engagement on social media Understanding the importance of building a community on Facebook Methods for promoting your brand on social media The fundamentals of using Twitter and LinkedIn for business Optimizing your Google Plus profile and utilizing Google My Business Techniques for creating a successful branding strategy on Social media Module 6. Ai in Digital Marketing This module covers the role of AI in digital marketing, including chatbots, predictive analytics, content optimization, personalization, and ad targeting. What you’ll learn: Understand the applications of AI in digital marketing: chatbots, predictive analytics, content optimization, personalization, and ad targeting. Develop skills for the future marketer: AI skills, data analysis, collaboration, content creation, and continuous learning. Gain fundamental knowledge of generative AI: machine learning, neural networks, unsupervised learning, and probabilistic modelling. Explore large language models (LLMs): language understanding, generation, translation, summarization, and question answering. Recognize the capabilities and limitations of LLMs: text generation, lack of grounded reasoning, and evolving nature. Learn prompt engineering: effective prompting, hands-on practice, time-saving techniques, and productivity boost. Module 7: Google Tag Manager GTM offers a comprehensive toolkit for tracking website activity, and this module will cover the various settings and features of GTM to maximize its benefits. What you’ll learn: Explanation of tags and their functionality Techniques for setting up web and mobile apps for tag tracking A step-by-step guide to creating a GTM account and container Adding, updating, and publishing tags in GTM Understanding tags and triggers in GTM Overview of variables and the data layer in GTM Implementation scenarios for data layer events in GTM Module 8: Display Advertising The module will provide training on the best practices for running display advertising campaigns and the various charging methods used in these campaigns. Additionally, this module will cover the use of display advertising as retargeting campaigns, which target users who have previously visited a specific website. What you’ll learn: Overview of different types of display advertising Understanding pixel sizes based on display