10 Types of Social Media Formats and Platforms You Need to Know About in 2023
In today’s digital age, social media has become an essential tool for businesses and individuals alike to connect with their audience, share their ideas, and promote their brands. With the continuous growth of social media, it’s crucial to understand the various formats and platforms available. In this article, we will discuss ten different types of social media formats and platforms you need to know about in 2023, and how you can use them to grow your business.
10 types of social media formats and platforms you need to know about in 2023
Here are 10 popular types of social media you should know about in 2023:
1. Video Social Media Formats And Platforms
2. Audio Social Media Formats And Platforms
3. Business Social Media Platforms And Networks
4. Shoppable Social Media Platforms And Networks
5. Private Or Closed Social Media Platforms And Networks
6. Inspirational Social Networks And Platforms
7. Discussion Forums
8. Review Sites And Platforms
9. Social Media Live Streams
10. Social Blogging Sites And Networks
1. Video Social Media Formats And Platforms
Video content has become a dominant force in social media, with platforms like YouTube, Instagram Reels, and TikTok leading the way. Video content is engaging, and shareable, and helps businesses showcase their products or services in a creative and entertaining way.Â
In 2023, businesses should focus on creating short-form videos that are optimized for mobile viewing and can be easily shared on social media.
Type of Social Media Platforms Example
YouTube, TikTok, Facebook Watch, Instagram Reels and Stories
You can benefit from these types of social media by considering creating videos that explain how to use your product or the benefits of your services.
2. Audio Social Media Formats And Platforms
Audio social media formats and platforms are on the rise, with Clubhouse, Twitter Spaces, and Facebook Audio Rooms gaining popularity in 2022.Â
These platforms offer a new way for businesses to engage with their audience through live audio conversations and discussions. Audio social media is an excellent tool for building brand awareness and creating a more personal connection with your audience.
listening to conversations on particular subjects through podcasts, music, albums, and other media.
Examples
Clubhouse, Spotify, Twitter Spaces, and Amazon Music
3. Business Social Media Platforms And Networks
Example Popular platforms
LinkedIn, Alignable, Twitter
Use for
Advertising, seeking for positions, and establishing contacts with business partners and client.
Business social media platforms and networks, like LinkedIn and Alignable, are designed to help businesses connect with other professionals in their industry. These platforms offer tools for networking, job searching, and sharing industry insights.Â
Businesses can also use these platforms to showcase their expertise and connect with potential customers.
4. Shoppable Social Media Platforms And Networks
Shoppable social media platforms and networks, like Instagram and Pinterest, allow businesses to create shoppable posts and tags that link directly to their products. These platforms make it easy for customers to discover and purchase products without leaving the app.
 In 2023, businesses should focus on optimizing their shoppable content to increase sales and drive revenue.
5. Private Or Closed Social Media Platforms And Networks
Private or closed social media platforms and networks, like Slack and Discord, offer a more exclusive and intimate way for businesses to connect with their audience.
These platforms allow businesses to create private groups and communities where they can share exclusive content, promotions, and updates with their most loyal customers.
Its most focus points
Slack, Facebook groups, and Discourse most use for collaborating and communicating with a selective group of people.
6. Inspirational Social Networks And Platforms
Inspirational social networks and platforms, like Pinterest and Instagram, are designed to inspire and motivate their users. These platforms are a great way for businesses to showcase their brand’s personality and values by sharing motivational content and stories.Â
In 2023, businesses should focus on creating inspirational content that aligns with their brand message and resonates with their audience.
Most important lines
Pinterest , YouTube, Instagram to use for boards, viewing photo, video to find information and inspiration for a specific topic, like travel, decorating, weddings, and more
7. Discussion Forums
Discussion forums, like Reddit and Quora, offer a platform for users to ask questions and share their opinions on a wide range of topics. These platforms are a great way for businesses to showcase their expertise and build credibility by answering industry-related questions.
 In 2023, businesses should focus on building a presence on relevant discussion forums and providing valuable insights to their audience.
Discussion types of social media platforms are most important for every business because these platforms solve many problems daily and provide you with suggestions and solutions for your business.
8. Review Sites And Platforms
Reviews are a powerful tool for businesses. Many people rely on reviews to make purchasing decisions, so it’s essential for businesses to have a presence on review sites and platforms.
There are many different review sites and platforms to choose from, including Yelp, TripAdvisor, Google Reviews, and Amazon.
Each platform has its own strengths and weaknesses, so it’s important to choose the right one for your business.
Yelp is a popular review site that focuses on local businesses. If you have a brick-and-mortar location, Yelp can be a valuable tool for attracting new customers.
TripAdvisor is another popular review site, but it’s geared more toward the travel industry. If you’re in the hospitality or tourism industry, having a presence on TripAdvisor is essential.
Google Reviews are integrated into Google Maps, making them a valuable tool for businesses with a physical location. Amazon reviews are essential for businesses selling products on the Amazon platform.
No matter which platform you choose, it’s important to actively manage your reviews and respond to both positive and negative feedback.
Watch this Focus points
Glassdoor, TrustPilot, Yelp
These platforms most use for Leaving and viewing reviesws abouts brands, products, and services.
9. Social Media Live Streams
Live streaming has become an increasingly popular way for businesses to connect with their audiences. Platforms like Facebook Live, Instagram Live, and YouTube Live allow businesses to broadcast live video content to their followers in real time.Â
This can be a valuable tool for businesses looking to showcase new products or services, host Q&A sessions, or provide behind-the-scenes glimpses into their operations.
Live streaming can be a bit intimidating for some businesses, but it doesn’t have to be. The key is to be authentic and engage with your audience in real time. Before you start live streaming, it’s a good idea to plan out what you want to say and do during the broadcast.
 You should also promote your live stream in advance to ensure that as many people as possible tune in.
Main points of this section
Facebook Live, Instagram Live Rooms, TikTok, Twitch, YouTube
you can use these types of social media for watching live videos and broadcasting.
10. Social Blogging Sites And Networks
Blogging has been around for years, but it’s still an essential tool for businesses looking to build their online presence.
Social blogging sites and networks like Medium and Tumblr allow businesses to share long-form content with their followers. This can be a valuable tool for businesses looking to establish themselves as thought leaders in their industry.
When creating blog content, it’s important to focus on providing value to your audience. This means creating content that is informative, engaging, and relevant to their interests. It’s also important to promote your blog content on social media to ensure that it reaches as many people as possible.
Basic and focus points
Tumblr, Medium
Social blogging networks are one of the more unique types of social media because they require creating constant content to publish.
you can use these platform for:-
write and read stories, photos, and videos, and share information
Start using different types of social media to grow your business today.
Thanks to social media platforms, you have a wonderful possibility to improve your online visibility and your capacity to produce more leads.Â
Knowing the many social media platforms you can use and the tools available for managing your social media accounts can boost your chances of connecting with more individuals in your target audience.
If you are confused about how to start using the various social media sites, our professionals at Internet Gurukul can help you manage your social platforms. We have more than 500 specialists on staff who can help you increase your visibility on the social media platforms that your target market prefers.
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