E-commerce

What Is Amazon Marketing Services and How to Use It to Boost Your Income: Amazon Advertising Products Sponsored Products Sponsored Brands Sponsored Display Amazon Stores Audio Ads Video Ads Custom Advertising Amazon DSP Amazon Attribution How to Qualify for Amazon Marketing Services Seller Central Vendor Central Advantage Central Kindle Direct Publishing (KDP) Amazon Marketing Services Best Practices Do Your Research Highlight the Right Products Establish a Budget Hire an Influencer Optimize What products are converting best Your most popular colors or product models Which ads are performing best for specific products The keywords that are working best What copy gets the best click-through rates How to Optimize Your Amazon Ad Campaigns?  Be Consistent Use the Best Keywords Use a Combination of Interest-Based and Product-Based Targeting Optimize Your Video Ads Optimize Your Ad Headlines and Copy Frequently Asked Questions What Is Amazon Marketing Services and How to Use It to Boost Your Income In today’s digital age, businesses need to explore various advertising options to gain exposure and grow their customer base. Amazon Marketing Services (AMS) is a powerful advertising platform that can help businesses increase their sales and visibility on Amazon. In this article, we’ll discuss what AMS is, the different advertising products it offers, and how to use them effectively to boost your income. What is Amazon Marketing Services? Amazon Marketing Services is an advertising platform that allows businesses to promote their products and reach potential customers on Amazon. With AMS, businesses can create ads that appear on Amazon search results pages and product detail pages, target specific keywords and products, and track their performance. AMS offers a range of advertising products that cater to different advertising goals and budgets. Amazon Advertising Products Around the world, Amazon has more than 300 million active consumer accounts (Q1 2020 Amazon earnings release). With so many data points, it should come as no surprise that Amazon is aware of consumer motivations, brand engagement, and online shopping patterns. Amazon sellers can reach their target audience by advertising on Amazon, which offers a variety of products to help you meet your advertising objectives at every point of the customer journey. Sponsored Products Sponsored Products are pay-per-click ads that appear in search results pages and product detail pages on Amazon. These ads allow businesses to promote individual products and target relevant keywords that shoppers are searching for on Amazon. Sponsored Products are an effective way to increase product visibility and drive sales. Sponsored Brands Sponsored Brands are ads that appear at the top of search results pages and showcase a business’s brand logo, custom headline, and up to three products. These ads allow businesses to increase brand awareness and promote multiple products at once. Sponsored Brands are ideal for businesses that want to promote their brand and product line. Sponsored Display Sponsored Display ads allow businesses to retarget shoppers who have viewed their products or similar products on Amazon or other websites. These ads appear on Amazon and other websites and can be targeted based on interests, products, and audience segments. Sponsored Display is an effective way to reach customers who have shown interest in a product and encourage them to make a purchase. Amazon Stores Amazon Stores are customizable, branded storefronts on Amazon that allow businesses to showcase their products and brand. With Amazon Stores, businesses can create an immersive shopping experience for customers and drive brand awareness and loyalty. Audio Ads Audio Ads are ads that appear on Amazon Music and Audible. These ads allow businesses to reach customers who are listening to music or audiobooks on Amazon and promote their products or services through voice ads. Video Ads Video Ads are ads that appear on Amazon’s website and mobile app. These ads allow businesses to promote their products through video content and showcase their brand in a visually engaging way. Custom Advertising Custom Advertising allows businesses to create custom ad campaigns that are tailored to their specific advertising goals and budgets. With Custom Advertising, businesses can choose the ad format, targeting options, and ad placement that best suits their needs. Amazon DSP Amazon DSP (Demand-Side Platform) is a programmatic advertising platform that allows businesses to reach potential customers across the web. With Amazon DSP, businesses can target audiences based on demographics, interests, and behaviors, and track their performance across various channels. Amazon Attribution Amazon Attribution is a tool that allows businesses to measure the impact of their non-Amazon advertising campaigns on Amazon sales. With Amazon Attribution, businesses can track how their advertising campaigns on Google, Facebook, and other platforms are influencing Amazon sales and optimize their advertising strategies accordingly. How to Qualify for Amazon Marketing Services Before you can start using Amazon Marketing Services, you need to qualify for it. Amazon offers different advertising options for different types of sellers and vendors. Here are some of the different options: Seller Central If you are a third-party seller on Amazon, you can use Amazon Marketing Services through the Seller Central platform. To qualify for this, you need to have an active seller account with a Professional Selling Plan. Vendor Central If you are a first-party seller on Amazon, you can use Amazon Marketing Services through the Vendor Central platform. To qualify for this, you need to be invited by Amazon to become a vendor. Advantage Central If you are an author or publisher, you can use Amazon Marketing Services through the Advantage Central platform. To qualify for this, you need to have a published book on Amazon. Kindle Direct Publishing (KDP) If you are a self-published author, you can use Amazon Marketing Services through the Kindle Direct Publishing platform. To qualify for this, you need to have a published book on Amazon. Amazon Marketing Services Best Practices Now that you know how to qualify for Amazon Marketing Services, let’s discuss some best practices for using this platform effectively. Do Your Research Before you start running ads on Amazon Marketing Services, it’s important to do your research. Here are some things you should