Marketing

Unlocking Success: A Step-by-Step Guide to Crafting an Effective Media planning is a crucial aspect of advertising that involves identifying the most effective media platforms to advertise a client’s brand or product to their target audience. This process is not just about choosing the right platforms; it’s about maximizing the impact of advertising campaigns and ensuring […]

Unlocking Success: A Step-by-Step Guide to Crafting an Effective Digital Marketing Media Plan in 2024 Unlock the power of strategic marketing with effective media planning! Dive into the world where marketing objectives meet the right media platforms, creating a roadmap to your success Introduction A Media Plan is an essential document in digital marketing. It’s a comprehensive

Performance marketing and branding are crucial aspects of marketing, with performance marketing being a direct, results-driven approach and branding being a salaried employee. Understanding the target audience is essential for both strategies, as local or nationwide audiences may require a more cost-effective approach. Influencer marketing is a powerful tool for branding, aiming to create buzz

Understanding Digital Marketing Channels: A Comprehensive Guide Digital marketing is a crucial tool for companies to reach their audience and engage with potential clients. Channels, such as Snapchat and Google, are used to reach high-value audiences for products or services. Companies like luxury brands in the Middle East use Snapchat for high-value audiences, while e-commerce

Introduction to Digital Marketing: A Comprehensive Guide Welcome back to our digital space! Today, we’re going to embark on an exciting journey through the world of digital marketing. This course is designed to answer all your burning questions and provide a solid foundation for your online marketing journey. So, let’s dive right in! What is

Performance Marketing Fundamentals Welcome to the second module of our Performance Marketing Fundamentals course! In this module, we’ll familiarize you with the lingo commonly used in digital marketing. We’ll cover terms like Performance Marketing, Advertiser, Publisher, Ad Network, Agency, Tech platforms, KPIs, different buying models, and various types of advertisers you may come across in

The Top 8 High-Demand Skills in Digital Marketing Hello there! In this post, we’re going to discuss the eight high-demand skills in digital marketing that are currently in demand and are likely to stay that way in the near future. This list is curated from my decade-long experience in the industry, conversations with colleagues, and

Blog for Every Business Owner: Digital Marketing for Businesses Hello everyone, I’m Rajat Rastogi the Founder of Internet Gurukul the best Digital Marketing agency in Meerut.  My new goal is to shift from the agency model and focus on content creation. I aim to generate a plethora of quality content, connecting with people both offline