2023

What is Digital Marketing? According to my experience, Digital marketing is a broad term that encompasses all forms of marketing that use online channels, such as websites, social media, and search engines. It is not a subset of marketing, but rather a separate discipline with its own unique set of tools and techniques. Online marketing is a powerful method of marketing used to reach a wider audience, target specific demographics, and track results more easily than traditional marketing methods. In today’s digital age, businesses of all sizes need to have a strong online marketing presence. According to Dictionary.com Note:- two methods of audience targeting are- 1. Strategic Implementation Examples: blog posting, a Facebook group targeting, etc. 2. Technical Implementation Examples: google conversion ads, Facebook ads, etc. Examples of online digital marketing include: Search engine optimization (SEO): optimizing a website to improve its visibility and ranking on search engines like Google. Pay-per-click advertising (PPC): paying for advertisements to appear on search engine results pages (SERPs) or social media platforms. Social media marketing: creating and sharing content on social media platforms like Facebook, Twitter, and Instagram to increase brand awareness and engagement. Content marketing: creating and sharing valuable content, such as blog posts, e-books, or videos, to attract and retain a specific audience. Email marketing: sending emails to a list of subscribers to promote products or services, build relationships, or provide updates. Offline digital marketing techniques include: Out-of-home advertising: This involves using billboards, transit ads, or other types of visual media to promote your brand or product. This can be a great way to reach a broad audience and create a strong visual impression. TV marketing: This involves running commercials on television to promote your brand or product. TV marketing can be a very effective way to reach a large audience, but it can also be very expensive. Radio marketing: This involves running commercials on the radio to promote your brand or product. Radio marketing can be a less expensive way to reach a large audience than TV marketing, but it can also be less effective. You can do digital marketing online and offline, and using a combination is vital to any well-rounded strategy. These techniques and strategies help businesses to reach their target audience, engage with them, and ultimately convert them into customers. Here are some of the reasons why digital marketing is so essential to businesses: It can help you reach a wider audience: Digital marketing allows you to reach a wider audience than traditional marketing methods, such as print or television advertising. This is because digital marketing can be used to target your ads to specific demographics, interests, and even behaviors. It can help you build relationships with your customers: Digital marketing can help you build relationships with your customers by providing them with valuable content and engaging with them on social media. This can lead to increased brand loyalty and sales. It can help you track your results: Digital marketing allows you to track your results so you can see what’s working and what’s not. This information can be used to improve your campaigns and get better results. If you’re not already using digital marketing, I encourage you to start today. It’s an essential tool for any business that wants to reach a wider audience, build relationships with customers, and track results. The power of digital marketing  It is more effective than traditional marketing because it allows businesses to reach their target audience anytime and anywhere. For example, a businessman in Meerut can reach a customer in Delhi who is between the ages of 25 and 35, male, active on their phone at 6 pm, a fan of BJP, Kapil Sharma, Virat Kohli, or Dhoni, and a fan of Bigg Boss. It can be done through targeted ads on Facebook and Google. Online marketing is also more cost effective than traditional marketing. For example, suppose I am a businessman or small business owner in Meerut and my customer lives in Delhi, and she is a 25-35-year-old woman who is active on her phone at 6 pm, and is a fan of BJP, Kapil Sharma, Virat Kohli, or Dhoni, and likes to watch Bigg Boss. In that case, I can reach her through targeted ads on Facebook and Google. This allows me to sell my product or services, raise awareness, and cost-effectively promote my business. let’s say you are a small business owner who sells handmade jewelry. Your buyer persona might be a 25-35-year-old woman who lives in a major city, is interested in fashion and beauty and has a disposable income. She might be active on social media and likes to follow fashion bloggers and influencers. When creating your marketing messages, you can tailor them to appeal to this specific buyer persona. let’s say you are a business owner who sells online courses. Your ideal customer might be a working professional looking to learn a new skill. They are likely to be between the ages of 25 and 35, have a college degree, and live in a major city. They are also likely to be interested in personal development, technology, and business. The Benefits of Digital Marketing It is a powerful tool that can help businesses of all sizes reach their target audience, build relationships with customers, and drive sales. Here are some of the benefits of digital marketing: Cost-effective: Digital marketing is a more cost-effective way to reach your target audience than traditional marketing methods, such as print advertising and TV commercials. People who are interested in what you have to offer are only reached when you target your ads to specific demographics and interests. Targeted audience: It allows you to target your ads to specific demographics and interests. This means you can reach the people most likely to be interested in your products or services. Measurable results: It is measurable, so you can track the results of your campaigns and see what’s working and what’s not. This information can be used to improve your campaigns and get better results. Global reach: Online Advertising allows you to reach a

New things to Learn if you are in Digital Marketing Field   Greetings! I’m Rajat Rastogi the Founder of Internet Gurukul, and in this paragraph, I’m going to show you how you can grow in your digital marketing career in 2023 and what is new things to learn in Digital Marketing. In this blog, I am going to describe the most essential 7 key points in the upcoming era of digital marketing. The following given key points will help to enhance your online marketing.     1. Integrated Digital Marketing   The first step is to learn integrated digital marketing. This means that you work together to achieve the same goal using different digital channels. For example, you can use Google Ads to drive traffic to your website, and then use Facebook Ads to convert that traffic into selling your products or services.   2. segmentation     The second step is to segment your audience. This means that you segment your audience into different groups based on their age, interests, and buying behavior. Once you’ve segmented your audience, you can create targeted content and campaigns for each group.   Google Analytics 4   The third step is to learn Google Analytics 4 (GA4). GA4 is Google’s latest analytics platform, and it’s very different from traditional GA. GA4 uses machine learning to track performance data, providing deeper insights into your audience’s behavior.   3. CRM Segmentation   The fourth step is to learn CRM segmentation. It’s the process of dividing your customer base into smaller groups based on shared characteristics. This can be done by demographics, interests, behavior, or any other factor that is relevant to your business.   There are many benefits to CRM segmentation, including:   Improved customer targeting: By segmenting your customer base, you can target your marketing campaigns more effectively. This can lead to increased sales and improved customer satisfaction. Personalized customer experiences: CRM segmentation can also be used to create personalized customer experiences. This can make your customers feel valued and appreciated, and it can also lead to increased loyalty. Improved customer retention: CRM segmentation can help you identify customers who are at risk of churning. By targeting these customers with special offers or promotions, you can help them stay with your business. If you are not currently using CRM segmentation, I encourage you to start today. It is a simple but powerful tool that can help you improve your marketing results. here are 6 CRM tools: Pabbly Connect – Automate All Your Integrations & Tasks: Try Pabbly Connect to share data between apps & automate manual repetitive tasks in real time. No Coding! All features in Basic Plan! Easy Integrations! Salesforce HubSpot CRM Zoho CRM Pipedrive Insightly CRM MarTech (Marketing Technology)   MarTech plays a significant role once the acquisition phase is completed. This involves the technical aspects of marketing, where you need to track and measure the effectiveness of your digital marketing efforts. Understanding MarTech tools and how they work enables you to optimize your campaigns, identify areas for improvement, and ensure that you are effectively tracking your marketing activities.   Data blending The need to work with two different data sources, such as revenue data and pen data, and blend them together. This process involves understanding real conversions, contributions, and attributions of leads from different sources to acquisitions.   4. Marketing automation ecosystem     The importance of understanding the marketing automation ecosystem. This includes email sequencing, email automation, SMS automation, and popular platforms like WhatsApp automation. The integration of various tools and software is crucial in this ecosystem.   here are some of the best email automation tools in the market: Mailchimp is a popular email marketing platform that offers a wide range of features, including email automation, segmentation, and A/B testing. Drip is a specialized email automation tool for e-commerce businesses. ConvertKit is a popular email marketing tool for bloggers and creators. HubSpot is a CRM platform that also offers email marketing automation features. Sendinblue is a complete marketing automation platform that offers email marketing, SMS marketing, and CRM features. Omnisend is an email automation tool that focuses on e-commerce businesses. here are some SMS and WhatsApp automation tools: AiSensy – WhatsApp Business API & Engagement Platform AiSensy is the Smartest WhatsApp Engagement Platform based on official WhatsApp Business APIs. Broadcast offers, automate notifications & solve for support. Twilio is a popular cloud communications platform that offers SMS and WhatsApp automation features. SmsBump is a WhatsApp automation tool that helps businesses send automated messages to their customers. Whatsapp Business API is a WhatsApp tool that allows businesses to send and receive messages, create chatbots, and manage their WhatsApp accounts. MessageBird is a cloud-based communication platform that offers SMS, WhatsApp, and voice automation features. I hope this helps!   5. Video content in marketing   The importance of video content in modern marketing is due to reduced user retention time. Marketers must convey their messages and USPs within seconds and drive conversions through effective video marketing campaigns.   6. Artificial Intelligence (AI)   The fifth step is to learn that AI is being used in many ways for marketing in today’s time. For example, AI can optimize ads on platforms such as Google Ads and Facebook Ads. AI can be used to optimize email marketing campaigns as well.   There are many benefits to using AI for marketing. For example, AI can be used to reduce advertising costs. AI can also be used to improve the effectiveness of advertising campaigns.   If you are a marketer, you should consider using AI. By using AI, you can improve the effectiveness of your marketing campaigns and reduce your advertising costs. here are some AI-based optimization tools: Semrush Surfer SEO Alli AI RankIQ Frase Diib Outranking NeuronWriter Machine learning in ads campaigns   Moreover, the text briefly mentions that successful ad campaigns using strategies like maximizing conversions or target CPA/ROAS are often attributed to machine learning algorithms employed by platforms like Google Ads and Facebook Ads. In this paragraph, the need to work

What is AI Generative Digital Marketing? AI generative digital marketing is a type of marketing that uses artificial intelligence (AI) to create content, automate tasks, and analyze data. AI can be used to create a variety of content, including blog posts, social media posts, and even marketing emails. It can also be used to automate tasks such as posting content, responding to comments, and running contests. AI can also be used to analyze data from social media platforms to gain insights into the target audience, track the performance of marketing campaigns, and identify trends. At Internet Gurukul, we believe that AI generative digital marketing is the future of marketing. We use this cutting-edge technology to create personalized, high-quality content that is tailored to your target audience. This content can be used to generate leads, increase website traffic, and boost sales. We have a team of experienced and knowledgeable professionals who are experts in AI generative digital marketing. We will work with you to understand your business goals and create a custom marketing strategy that is tailored to your specific needs. We are confident that we can help you achieve your marketing goals with AI-generative digital marketing. Contact us today to learn more about our services and how we can help you reach your target audience. AI generative digital marketing can offer a number of benefits for businesses Increased reach: AI can help businesses reach a wider audience by creating content that is tailored to the interests of their target audience. Improved customer engagement: AI can help businesses improve customer engagement by providing personalized experiences and automating tasks. Increased sales: AI can help businesses increase sales by generating leads, recommending products, and providing customer support. Increased efficiency: AI can automate many of the tasks involved in digital marketing, such as creating and scheduling social media posts, generating ad copy, and tracking website traffic. This can free up time for marketers to focus on other tasks, such as creating new marketing campaigns and developing relationships with customers. Improved personalization: AI can be used to personalize marketing content for different audiences. This can be done by using data about customer interests, purchase history, and demographics. Personalized marketing content is more likely to resonate with customers and generate leads and sales. Increased ROI: AI generative digital marketing can help businesses increase their ROI by improving the efficiency and effectiveness of their marketing campaigns. For example, AI can be used to test different marketing campaigns and track their results. This information can then be used to improve future marketing campaigns and get a better return on investment. How AI Generative Digital Marketing can be used by businesses: A clothing retailer could use AI to generate blog posts about the latest fashion trends. A travel agency could use AI to recommend destinations to customers based on their interests. A software company could use AI to create personalized landing pages for its website. A financial services company could use AI to provide customer support through a chatbot. AI generative digital marketing is a rapidly growing field, and as the technology continues to develop, businesses will have even more opportunities to use it to improve their marketing efforts. Generative AI can be used in a variety of ways for digital marketing, including: Creating personalized content: Generative AI can be used to create personalized content for each customer, such as email campaigns, social media posts, and blog articles. This type of content is more likely to resonate with customers and drive engagement. Automating marketing tasks: Generative AI can be used to automate many of the time-consuming tasks involved in digital marketing, such as creating content, managing social media, and sending email campaigns. This frees up marketers to focus on more strategic tasks, such as developing marketing campaigns and creating relationships with customers. Enhancing customer engagement: Generative AI can be used to enhance customer engagement by providing customers with more personalized and relevant experiences. For example, generative AI can be used to create chatbots that can answer customer questions, generate personalized recommendations, and provide customer support. Here are some specific examples of how generative AI is being used in digital marketing by businesses like Nike, Coca-Cola, Aaj Tak, Canva, Adobe Friley, and Midjourney: Nike: Nike uses generative AI to create personalized product recommendations for its customers. The company’s AI-powered platform can analyze customer purchase history and browsing behavior to generate a list of products that are likely to be of interest to each customer. Coca-Cola: Coca-Cola uses generative AI to create personalized marketing campaigns for its customers. The company’s AI-powered platform can analyze customer demographics and interests to create campaigns that are more likely to resonate with each customer. Aaj Tak: Aaj Tak uses generative AI to create personalized news feeds for its customers. The company’s AI-powered platform can analyze customer news preferences and browsing behavior to generate a personalized news feed that is tailored to each customer’s interests. Canva: Canva uses generative AI to create personalized design templates for its customers. The company’s AI-powered platform can analyze customer design preferences and browsing behavior to generate a personalized design template that is tailored to each customer’s needs. Adobe Friley: Adobe Friley uses generative AI to create personalized marketing materials for its customers. The company’s AI-powered platform can analyze customer marketing preferences and browsing behavior to generate a personalized marketing material that is tailored to each customer’s needs. Midjourney: Midjourney is a new AI tool that allows users to create realistic images, paintings, and 3D models by simply describing what they want. This tool can be used by businesses to create personalized marketing materials, such as product images, social media posts, and website designs. Amazon: Amazon is the largest e-commerce platform in the world. Businesses can use Amazon to sell products to a global audience. Amazon offers a variety of tools and services that can be used for AI generative digital marketing, such as: Amazon Advertising: Amazon Advertising is a platform that allows businesses to create and run advertising campaigns on Amazon. Amazon Seller Central: Amazon Seller Central is a platform that allows businesses to manage